January 26, 2015

Procter & Gamble’s Old Spice brand has unveiled a new product lineup dubbed the Fresher Collection, which is inspired by the freshest ingredients in nature.

December 17, 2014

When Terry Crews tells you to use a product, you better use it. The former-NFL-player-turned-action-film-hero flexes muscles most human beings don’t have in his series of surreal pitches for Old Spice’s “odor-blocking power.”

December 17, 2014

How do you bring new life into a 75-year-old after-shave brand? Old Spice has found new relevance — and most important, a new generation of users — with fresh new scents, new products like body wash and a slick ad campaign that combined TV and social media. Isaiah Mustafa, AKA “the man your man could smell like,” makes a series of rapid-fire appeals to women, playing off the idea that women are in charge of the shopping list.

December 11, 2014

Market data reflects growth in the liquid body wash category for 2014 as compared with 2013. DSN has partnered with Competitive Promotion Report and IRI to create an exclusive report, “Shifts in Trends and Market Share Growth: Liquid Body Wash.”

December 3, 2014

Old Spice launched its first holiday toy donation program with nonprofit Second Chance Toys, an organization with a goal of keeping plastic toys away from landfills by donating them to children in need. 

November 24, 2014

As the holiday season approaches, Procter & Gamble’s Old Spice has released the Old Spice “Dadsong” integrated ad campaign, which builds on the Smellcome to Manhood-themed narrative of the Old Spice "Mom Song" TV spot released in January.

January 27, 2014

Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.

January 6, 2014

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

November 8, 2013

Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

April 8, 2013

Procter & Gamble has introduced a new lineup of scented bar soaps to its collection of male grooming products.

March 29, 2013

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

July 10, 2012

Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.

January 12, 2012

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

May 1, 2011

During the National Association of Chain Drug Stores Annual Meeting, Procter & Gamble is showcasing several of its health and beauty brands, such as Old Spice, Fusion, CoverGirl and Pantene, as well as its efforts to further partner with retailers to bolster sales via its health and beauty studios.

May 31, 2010

Procter & Gamble is gearing up to release its June BrandSaver coupon booklet this weekend,...

March 14, 2010

Procter & Gamble's Old Spice brand has launched the new Fresh Collection, a line of...

February 28, 2010

For those personal care manufacturers looking to appeal to men, the potential “is staggering,” thanks...

March 23, 2008

Procter & Gamble’s Old Spice brand has teamed up with drag racing’s Funny Car team...