Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?
There is perhaps no greater value in the OTC space than having a friendly face guide you to the health information you need — when you are physically in the store. That value will resonate even more with consumers once they realize that the guide is a dedicated position who is there to help them access health information at the shelf with the Drug Facts Label or through a Web-enabled tablet.
When Supervalu announced this past summer a review of strategic alternatives, its goals were to improve its business, better position the company for the future and create the best opportunity to deliver shareholder value. This effort has led to the sale of 877 stores to AB Acquistion.
Walgreens on Wednesday named Reuben Slone as SVP supply chain management, where he will have leadership responsibility for distribution, transportation, systems integration and engineering, Lean and Six Sigma supply chain initiatives, and community outreach.
Max-Wellness on Wednesday announced the opening of its latest store in Columbus, Ohio, with a 5,000-sq.-ft. location positioned between Gramercy and New Bond by hhgregg. Grand opening celebrations are slated for Oct. 12.
ECRM on Thursday announced the launch of a series of reports and a new blog on retail circular ads. The new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi and 160 additional retailers in the United States and Canada.