July 1, 2014

Unilever’s Dove Deodorant has teamed up with fashion stylist, Erin Walsh, to give women the confidence to wear sleeveless with Dove Advanced Care Deodorant, which promises softer, smoother underarms in three days.

May 15, 2014

Reynolds Consumer Products announced the launch of new Hefty Extra Strong large black trash bags, complete with White Pine odor-block technology.

May 7, 2014

Mitchum has expanded its portfolio with the 2014 launch of Mitchum Clinical, the brand’s only soft solid with the odor-fighting benefits of oxygen odor-control technology.

March 6, 2014

Just as the winter months draw to a close, SC Johnson's Glade brand announced a line of new spring-inspired scents, which the company said will evoke the excitement of the change of seasons.

February 18, 2014

Wahl recently introduced No-Rinse waterless shampoo and doggie deodorant.

February 10, 2014

Interested in a fragrance that can be worn at night to help you sleep? If so, you’re not alone. According to new Mintel research, there is a growing demand for more distinct, non-traditional uses on the fragrance front. To that end, 64% of women and more than half of men who use any scented item would be interested in fragrances that can be worn at night to help them sleep or refresh the sheets.

November 20, 2013

Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

November 19, 2013

Feline Internet celebrity Grumpy Cat is the mascot for a new pet odor-eliminating product from Accuy Natural Solutions, the company said.

November 6, 2013

Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

September 17, 2013

Hefty announced on Tuesday a new trash bag with advanced odor-control, the company stated.

August 27, 2013

The new scented, multi-cat scoopable litter is up to 40% lighter and has three times longer-lasting odor control than other leading scoopable clay litters, allowing for less frequent changes, the company stated.

August 14, 2013

Whish Body Products has developed a new natural deodorant swipe that promises to refresh and prevent odor in one swipe

May 14, 2013

A new all-natural spray promises to not only cover up unwanted smells, but eliminate them at the source, the company stated.

April 30, 2013

A revamped Adidas personal care range has hit the market, reflecting the athletic energy of today’s man and the confidence of the modern woman.

November 21, 2012

The maker of Crystal Body Deodorant has announced the introduction of Rock Deodorant Stick with 24-hour odor-fighting power.

October 31, 2012

ISM International has announced that, following initial negotiations with several large retails chains, it has secured a distribution deal with a well-known U.S. retail chain for its line of organic green cosmetic MyGirl products.

October 4, 2012

Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

August 22, 2012

TCCD International has announced the introduction of its Geodeo Natural Deodorant Plus that works to help remove daily buildup of toxins and impurities with a Detox Complex.

August 14, 2012

Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

March 15, 2012

Unilever’s Degree Men is aiming to revolutionize its Adrenaline Series of antiperspirant/deodorant by adding movement-activated antiperspirant technology for men.

February 16, 2012

Arm & Hammer has introduced a new type of cat litter that's aimed at busy cat owners who don't have time to clean the litter box every day.

February 6, 2012

Procter & Gamble’s new Secret Outlast antiperspirant and deodorant collection is partnering with Jenni Pulos of Bravo’s “Flipping Out” to help women confidently conquer their long days with the 48-hour odor protection of Secret Outlast.

January 10, 2012

Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.