Walgreens forever changed its corporate trajectory with the execution of its “step 2” merger and acquisition of Boots Alliance, creating a truly international retail pharmacy operator with the restructured and rebranded Walgreens Boots Alliance.
Is this the year that restrictions on the use of over-the-counter medicines in conjunction with a flexible savings account are lifted? If you consider the value proposition — the $102 billion saved each year by the use of OTC medicines — and that health care is moving toward a more value-based, outcomes-driven system, it would certainly seem so.
There’s only one thing that can be better than a strategically placed shelf talker, and that’s a literal talking shelf. That’s exactly what Shelfbucks, a leading iBeacon promotion platform for retail stores, and Menasha Packaging are bringing to brand manufacturers with a smart display platform — a shelf talker that interacts and engages a consumer through her smartphone.
Walgreens last year extended its exclusive relationship with Vitamin Angels to help provide children and mothers in at-risk populations with essential vitamins and minerals, and in so doing continued to strike a chord with aspirational consumers.
Five macro trends impacted sales of OTC medicines in 2014, Bob Sanders, EVP at IRI, shared with attendees of the Consumer Healthcare Products Association Annual Executive Conference in March. On the plus side, switch continues to drive considerable growth across OTC aisles — Rx-to-OTC accounted for 19% of OTC sales and 27% of growth in the past five years, and that trend is likely to continue, Sanders said