The Vitamin Shoppe for the past year has been steadily redefining the brick-and-mortar experience for natural health shoppers via its latest store prototype, the Brand Defining Store, attracting three times the number of first-time customers through its doors.
The full-day event, held June 13 in Providence, R.I., brought together leaders from such companies as Facebook, Under Armour, Google and IBM, among others, to discuss emerging trends shaping the healthcare industry.
What can retailers do to create a better proposition for the New General Market? Where are the opportunities? How can retailers and brands work together to cultivate New General Market consumers and foster their success? These were the key questions executives at the third annual New General Market Summit faced in a series of vendor panel discussions.
The combined one- and two-letter vitamins and vitamin, herbal and mineral supplement categories saw an all outlet (total U.S.) growth of 3% for the last 12 months versus the year-ago period, yet the food channel delivered gains of 4% while the drug channel lagged at 2%.
The growth trends in sales of vitamins and supplements in specialty channels, ranging from natural grocers to gourmet wellness stores, are great harbingers of what might soon be best-selling categories within mass outlets.
In addition to the timeline and visual logbook, new features include a fingerprint login, an events newsfeed featuring diabetes-related articles, set reminders and a break out of pre- and post-meal tagged results.
Industry leaders talk soulful brands, doing good and operating with purpose at the third annual New General Market Summit. In this special report, DSN highlights the big ideas and best practices that emerged from the event.
The program for patients with Cigna-administered health plans sponsored by their employer is aimed at reducing healthcare costs by offering patient engagement and discounts for certain MinuteClinic services and CVS Health-branded health products, among other resources.