Breakthrough brands, defined as those brands either introduced within the 52 weeks ended Dec. 25, 2016, or those brands that experienced blockbuster incremental growth in that time frame, feature leading meal-replacement solutions.
Sales of all OTC medicines and natural supplements broke records in 2016, reaching $45.8 billion for the 52 weeks ended Dec. 25, 2016, according to IRI. That’s an additional $1.8 billion in sales volume compared with a year ago.
Sales of durable medical equipment and the kind of home health products that help transition patient care from hospital settings to the home in the retail setting have only one direction to go. And that’s up.
In the weeks leading up to the Consumer Health Products Annual Executive Conference, Drug Store News assembled a virtual panel of leading consumer healthcare executives. Find out why top OTC marketers are so bullish on the business in 2017 and beyond.
Even as national flu incidence is trending down, according to the CDC, the Walgreens Flu Index heat map indicates flu incidence is still trending high throughout North Carolina and across the East Coast.
DSN senior editor Michael Johnsen examines the hottest trends in OTC — including breakthrough brands and such growth categories as therables, sleep, allergy, cough-cold and more — in this multi-page report.