February 18, 2011

“Smah-ten up, Ee-dah.” Loosely translated from deep “Mainer-ese,” that means, “smarten up, Eder.”


It’s a voice from my childhood, an old coach and counselor from summer camp, Tobias Woodworth. I called him Toby. He called me “Ee-dah.”


Stuck with me and all my other quasi-incorrigible New York City friends, Toby found himself saying, “smah-ten up!” an awful lot. It could mean anything from “you’ve got two strikes — protect the plate” to “put down that rock.”


February 18, 2011



McNeil Consumer Healthcare recently parlayed its Tylenol brand franchise into external analgesics to quite a bit of success. For the four weeks ended Dec. 26, 2010, Precise “from the makers of Tylenol” became the No. 3 best-selling heat patch, with $1.9 million in sales across food, drug and mass (excluding Walmart), according to Symphony­IRI Group. And its pain-relieving cream similarly broke in among the top-selling brands — No. 9 with $1.3 million in sales for the four-week period.

February 18, 2011

LOS ANGELES — When it comes to choosing the right medicine for their kids, moms go by the book — Facebook, that is. Moms new and old are spending more and more time on mommy blog-type sites and then tweeting or “Facebooking” any interesting tidbits they may find there. It’s a highly engaged group of consumers. According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for one of every three minutes of time they spend online.

February 17, 2011

Perrigo on Thursday announced that it has entered into an exclusive agreement with AgaMatrix to sell and distribute blood-glucose monitors and test strips in the U.S. store-brand channel.

February 17, 2011

ViVa Beverages on Wednesday announced the national launches of Quick Beverages Sleep and Quick Beverages Relax, two new 2-oz. shots containing relaxation aids in a zero-calorie, sugar-free, berry-flavor drink.

February 16, 2011

Baxter International on Tuesday announced results of a study published in this week's issue of The Lancet that demonstrated effectiveness and tolerability of the company’s Preflucel in protecting against seasonal influenza.

February 16, 2011

Lansinoh Labs on Tuesday announced the acquisition of certain operational and manufacturing assets from En-Ko Electronic Control Systems in Izmir, Turkey. The acquisition will allow Lansinoh to directly control the manufacturing of the Lansinoh Affinity double electric breast pump, Lansinoh Affinity breast-milk storage bottles and Lansinoh ComfortFit flanges.

February 16, 2011

Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

February 15, 2011

Clorox recently launched the "Quick & Dirty" cleaning guide for bachelors on its website.

February 15, 2011

HealthWarehouse.com on Tuesday announced that it has consummated two separate transactions to acquire all the online assets of Hocks Pharmacy, an online reseller of over-the-counter medications, diabetic supplies and medical equipment. HealthWarehouse.com also will merge with a newly formed subsidiary of Hocks Pharmacy.

February 14, 2011

AccuDial Pharmaceutical earlier this month announced it has developed a new patent-pending line of child-proof container enclosure systems, designed to reduce the accidental or unsupervised ingestion of liquid over-the-counter and prescription medications.

February 14, 2011

The National Advertising Division of the Council of Better Business Bureaus last week recommended that SPD Swiss Precision Diagnostics, manufacturer of the Clearblue Easy Digital home pregnancy test, modify its advertising to clarify to consumers that the test only delivers completely “certain” results on or after the day of a consumer’s expected menstrual period.

February 14, 2011

The Pennsylvania Department of Health on Friday announced it would be distributing free nicotine replacement therapy kits beginning on Valentine's Day, Feb. 14, to help Pennsylvanians who want to give up tobacco “in the name of love.”

February 11, 2011

Recent restrictions imposed on flexible spending accounts appear to be the first piece of ObamaCare to be challenged by the new Congress.

February 11, 2011

The Internal Revenue Service on Thursday reversed itself in announcing that breast-feeding supplies qualify as a medical expense.

February 11, 2011

Teva earlier this week announced it had submitted a request to the Food and Drug Administration to allow for the sale of the emergency contraceptive Plan B One-Step to women under the age of 17 years without a prescription, according to published reports.

February 10, 2011

The Council for Responsible Nutrition on Wednesday announced a charity drive “tweet-a-thon” to be hosted at its Life…supplemented Twitter site, @wannabwell.

February 10, 2011

The Food and Drug Administration will propose an amendment to the over-the-counter laxative monograph that sodium phosphate salts are not generally recognized as safe for bowel cleansing.

February 10, 2011

Procter & Gamble on Tuesday unveiled its Metamucil presentation, "The Five Things Every American Needs to do to Lower Their Cholesterol."

February 10, 2011

Companion legislation, which seeks to change a provision in the healthcare-reform law and permit Americans to use their flexible spending accounts and health savings accounts to buy over-the-counter medications without a prescription, has the support of the National Association of Chain Drug Stores.

February 9, 2011

Church & Dwight celebrated an earnings per share increase of 10% to $3.75 per share by ringing the closing bell at the New York Stock Exchange Tuesday.

February 9, 2011

The world's largest consumer-voted program that recognizes innovation in consumer packaged goods announced this year's award-winning brands.

February 9, 2011

The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.

February 9, 2011

Prestige Brands posted gains of 22.7% in revenue, reaching $90.6 million for its third quarter ended Dec. 31.