July 8, 2011

Physician’s Preference, Vitamins and Supplements wellness experts on Wednesday announced an initiative to educate Americans on the importance of obtaining optimal vitamin D status — as the “sunshine vitamin” is coupled with numerous health benefits — by setting the facts straight about sunscreen use and offering quick tips for increasing one’s vitamin D level.

July 7, 2011

+MD Wellness showcased its line of Gel Spa Socks that help moisturize and heal conditions like eczema, psoriasis and cracked, dry skin. Selling for a suggested $13.99, the gel is a thermoplastic rubber that does not disintegrate with use like many silicone products.

July 7, 2011

The Council for Responsible Nutrition on Wednesday added two voting members, both enzyme ingredient suppliers, to its roster: Bio-Cat, headquartered in Troy, Va., and Deerland Enzymes, headquartered in Kennesaw, Ga.

July 7, 2011

PharmaCare “hard launched” its omega-3 fish oil supplement for kids, called Bioglan Kids Smart, at NACDS Marketplace this year after successful test markets with a national pharmacy chain. The actual supplements look like small, purple fish and burst with a grape flavor when chewed. Each “burstlet” contains 133 mg of docosahexaenoic acid and 28 mg of eicosapentaenoic acid.

July 7, 2011

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time.

July 7, 2011

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

July 7, 2011

LELO has launched a high-end line of Kegel exercisers called Laselle under the Intimina by LELO brand for women with incontinence issues. Such factors as pregnancy, childbirth, aging and obesity can result in the weakening of the pelvic muscles, leading to possible urinary or bowel incontinence.

July 7, 2011

Johnson & Johnson on Thursday announced that the company has entered into an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil, becoming the eighth and final FIFA World Cup Sponsor.

July 7, 2011

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief.

July 7, 2011

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color.

July 7, 2011

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%.

July 7, 2011

Audiovox Accessories introduced a one-size-fits-most hearing aid to drug store retailers attending NACDS Marketplace called the RCA Symphonix. At a $299.99 price point, the product may be a little steep to carry in store but may be ideal for online placement for shipment home or to the pharmacy for pickup.

July 7, 2011

Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.

July 6, 2011

Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

July 6, 2011

Inergetics on Tuesday announced that, effective in September, it will become the exclusive provider of all nutritional products for NCAA athletes at the U.S. Military Academy at West Point, N.Y.

July 6, 2011

Schiff Nutrition on Wednesday expanded its supply agreement with Aker BioMarine through June 2016 for high-quality krill oil.

July 5, 2011

Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.


July 5, 2011

MediShield was selected as a winner of the 11th Annual New York Venture Summit Top Innovator award last month by YoungStartup Ventures. The award recognizes privately held companies from across the United States that play a leading role in innovation.

July 5, 2011

The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.

July 5, 2011

The Food and Drug Administration on Tuesday published long-awaited guidance on new dietary ingredients in the Federal Register.

July 5, 2011

H. D. Smith, the fourth-largest national pharmaceutical wholesaler, on Tuesday named Mark de Bruin to the post of corporate VP managed care.

July 5, 2011

Children are hurt more from falls in the home than any other kind of home accident; falls cause more than 3 million childhood injuries every year, according to the Home Safety Council.

July 5, 2011


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.