August 20, 2015

Sales of vitamins within U.S. multi-outlets were up 3.2% to $6.7 billion for the 52 weeks ended June 14 , according to IRI, with no signs of slowing down. Gummy vitamins continue to trend within the multivitamin space, overall sales of which were up 2% to $1.7 billion.

August 20, 2015

DSN reached out to Instantly, an on-demand consumer insights platform that produces the Instantly Shelf Score, to measure consumer perception of three recent OTC product introductions based on purchase intent, product differentiation, desire and value proposition.

August 20, 2015

Marketing efficiency can vary significantly across brands and across channels, according to a recent report analyzing the digestive category conducted by Competitive Promotion Report.

August 20, 2015

Since the launch of Nexium 24HR in May of 2014, the brand has generated approximately $300 million, “making it one of the largest and most successful Rx-to-OTC switches,” Ian Read, Pfizer chairman and CEO, recently told analysts.

August 20, 2015

DSN senior editor Michael Johnsen examines in-depth sales activity in the analgesics, digestives, VMS, cough-cold, sleep and first aid categories, highlighting new products that are transforming OTC in this multi-page report.

August 20, 2015

Sales of OTC products are ramping up significantly with a $1.5 billion gain over the first six months of 2015. 

August 20, 2015

OTC buyers sniffing out the next big opportunity within VMS may need only go as far as their nose. Piping Rock Health Products, led by NBTY cofounder Scott Rudolph, is bringing aromatherapy to the mass market with its new Nature’s Truth brand.

August 20, 2015

The big story in the digestives space continues to be the switch and launch of Pfizer’s Nexium 24HR. For the 52 weeks ended June 14, sales of Nexium 24HR across total U.S. multi-outlets reached $278.7 million and are still climbing, according to IRI.

August 20, 2015

The top four best-selling internal analgesic brands — Advil, Aleve, Tylenol and Bayer — generate more than 40% of the overall $3.3 billion in internal analgesic tablet sales, according to IRI figures. But it’s the smaller niche external analgesic brands that are contributing a lot of incremental sales to the pain relief category.

August 20, 2015

Only 18% of Americans were very likely or completely likely to post their latest ailment on social media, but for those who did post, 40% of their friends were quick to make an over-the-counter recommendation, according to a survey conducted in July by Field Agent on behalf of Drug Store News. And about half the time, those who posted that they were under the weather listened to their friends’ recommendations and made a purchase as a result.

August 20, 2015

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

August 20, 2015

Overall, there were $8.7 billion in sales of cough, cold and allergy products for the 52 weeks ended June 14 across U.S. multi-outlets, according to IRI, and allergy remedies are driving that sales bus.

August 20, 2015

DSN has partnered with Competitive Promotion Report (CPR) and IRI to create a series of exclusive reports. This article highlights the market performance of major brands in the pain category for both the internal and external analgesic segments.

August 20, 2015

Addressing everything from minor cuts and abrasions to skin rashes and muscle aches, the first aid category is doing well — sales of first-aid treatments are up 5.5% to $1.4 billion for the 52 weeks ended June 14 across total U.S. multi-outlets, according to IRI, and the larger accessories category — including heat/ice packs — is up 7.2% to $1.8 billion.

August 20, 2015

Cosmederm Bioscience’s Tri-Calm OTC itch relief solution is quickly climbing the anti-itch treatment product chart with growth of 148.2% to a dollar base of $4.9 million for the 52 weeks ended June 14 across total U.S. multi-outlets, according to IRI.

August 20, 2015

The National Association of Chain Drug Stores will host a Vision 2026 platform at the Total Store Expo this month in Denver. Here, DSN previews a few of the companies that will be participating in Vision 2026 by offering their perspectives on the changes ahead in retail and health care in the years to come.

August 20, 2015

Tylenol has retaken the OTC pain relief aisle with a vengeance. The brand is close to reclaiming the top spot among internal analgesic tablets behind Aleve and Advil and is growing at a 10% rate on a dollar base of more than $250 million. 

August 20, 2015

The online channel more and more is becoming a key channel of distribution for vitamin and dietary supplement brands. According to Clavis Insight’s latest category analysis, only 16% of all VMS sales in 2014 were sold online. But considering that 64% of all CPG sales are digitally influenced, it won’t be long before a greater portion of the $25 billion in annual VMS sales is conducted online.

August 20, 2015

Sleeping remedy sales reached $446.3 million on 6.5% growth for the 52 weeks ended June 14 across total U.S. multi-outlets, according to IRI. And while the products sold may help consumers sleep at night, the category still is contributing a steady flow of dollars to OTC coffers.

August 20, 2015

When Procter & Gamble line extended its NyQuil brand identity into the sleep care aisle with the launch of ZzzQuil, the company did more than raise a few eyebrows. That launch awoke an entire category.

August 19, 2015

Only 1 in 143 shoppers accounted for 80% of volume for the average new product studied.

August 19, 2015

Levy will provide key insights on the changing healthcare industry to advance the board's mission of helping consumers make more informed healthcare decisions.

August 19, 2015

CNS founder Dan Cohen will be looking to replicate his success in bringing Breathe Right to market. 

August 19, 2015

LeeAnn Weniger-Mandrillo operates a marketing firm focused on creating social media and marketing campaigns about drugs, alcohol, mental health and bullying.