Content about OTC

May 22, 2012
Boehringer Ingelheim launches Dulcolax for women

Boehringer Ingelheim last week announced the launch of Dulcolax Laxative Tablets for Women — tablets that are "comfort-coated" to protect a woman's stomach so the active ingredient, bisacodyl, is released only in the large intestine — to correspond with National Women's Health Week.

May 22, 2012
Cirrus Healthcare launches line of Hello Kitty antimicrobial earplugs

Cirrus Healthcare Products earlier this month announced the launch of its Hello Kitty-licensed earplugs for swimming and sound protection.

May 22, 2012
FITT Highway Products launches energy shot line in Calif., Nevada convenience stores

FITT Highway Products on Tuesday announced the initial launch of its F.I.T.T. Energy products — three 2-oz. energy shots — through convenience stores in California and Nevada.

May 22, 2012
Shamrock Farms expands line of milk-based sports nutrition beverages

Shamrock Farms on Monday announced the launch of Rockin' Refuel Muscle Builder — a protein beverage made with real milk designed to be low in carbs and high in protein — through GNC locations.

May 21, 2012
Dr. Reddy's launches heartburn treatment

Dr. Reddy's Labs has launched a generic version of a popular over-the-counter drug for treating heartburn, the company said Monday.

May 18, 2012
McNeil Consumer recalls one lot of Imodium on wholesale level due to damaged package

McNeil Consumer Healthcare on Thursday informed its wholesale customers that it is voluntarily recalling one lot of Imodium multi-symptom relief 18 caplets due to a packaging issue that may have impacted a limited number of blister units in this lot.

May 18, 2012
NAD: Dreambrands to moderate supplement claims following advertising review

The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.

May 18, 2012
Perrigo launches store-brand Prevacid 24HR

Perrigo on Friday announced that it has received final approval from the Food and Drug Administration for its abbreviated new drug application for lansoprazole capsules in the 15-mg strength.

May 17, 2012
CDC: Chronic disease states less prevalent as education, household income rise

People with higher levels of education and higher income have lower rates of many chronic diseases compared with those with less education and lower income levels, according to "Health, United States, 2011" — the government’s annual comprehensive report on Americans’ health released Wednesday.

May 17, 2012
Prestige Brands highlights new Dramamine for Kids product in fiscal 2012 call

Prestige Brands on Thursday morning announced the launch of Dramamine for Kids.

May 17, 2012
Prestige Brands: Fiscal 2013 focus on driving core OTC growth

Prestige Brands closed out its fiscal 2012 ended March 31 on a high note with $441.1 million in revenues for the year, up 31.1%. And fiscal 2013 is looking promising as the company will have full-year contributions from its 17 acquired over-the-counter brands from GlaxoSmithKline.

May 16, 2012
10,000 & counting: Dollar General goes national

“No frills, just real savings” and “Simple prices you can add up in your head” make clear that Dollar General’s goal is to provide great prices on household essentials.


May 16, 2012
Abbott introduces PediaSure SideKicks Clear for mom's picky eaters

Abbott on Wednesday launched PediaSure SideKicks Clear, a clear nutritional beverage that helps balance out the diet of picky eaters who may be missing nutrients.

May 16, 2012
An oldie but a Goody’s

Earlier this year, Prestige Brands closed the deal on its acquisition of the analgesic Goody’s Powder. And while Goody’s may be characterized as a legacy brand, it is in no way a tired brand — for the 52 weeks ended April 15, sales of Goody’s Powder were up 1.2% to $15.8 million.

May 16, 2012
Biotab ‘Extenze’ its reach in intimacy health

Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


May 16, 2012
Cherry’s capitalizes on catering to kids

One of the first lessons in life that children learn is that getting sick isn’t fun, and going to the pharmacy isn’t too exciting either. In 2004, pharmacist Charles Tabouchirani decided to change that by opening Cherry’s Pharmacy, a store that specializes in dealing with children.

May 16, 2012
Clif Bar wheels out bicycling promotion

Clif Bar on Tuesday announced its first-ever “Join the Ride” program, which invites consumers to describe how a new bicycle will help them live better.

May 16, 2012
FDA advisory committee recommends OTC availability of HIV test

OraSure Technologies on Tuesday announced that the Food and Drug Administration's Blood Products Advisory Committee recommended that the OraQuick In-Home HIV test be made available without a prescription.

May 16, 2012
FDA identifies three online products masquerading as dietary supplements

The Food and Drug Administration on Wednesday identified three online products touting "natural" intimacy enhancement that consumers should avoid because they each contain undeclared pharmaceutical ingredients.

May 16, 2012
Getting niche brands on the shelf

To gain greater insight into how industry professionals are helping niche brands find success at retail, Drug Store News hosted a virtual roundtable discussion with some of today’s leading players.

May 16, 2012
High allergy incidence thanks to mild winter

In contrast to the most recent cough-cold season, which was characterized by a relative lack of upper respiratory illnesses, pharmacy shoppers with itchy eyes, runny noses and audible sneezes have been back in force this spring in search of allergy relief.

May 16, 2012
OcuFresh eyes ‘Mommy’ blogs

Optics Laboratory recently kicked off a new consumer campaign in support of its OcuFresh Eye Wash product. The product, which helps flush eye irritants like pollen, dust and smoke without perservatives, will be featured across the “Mommy Blog” circuit.


May 16, 2012
Sleep aid seasonality

For those marketers staying awake at night thinking about new ways to drive category growth, Biotab Nutraceuticals may have happened upon a new opportunity — seasonality in sleep aids.

May 16, 2012
Vaccines expand outside and inside pharmacies

It’s been more than 200 years since the first successful test of a vaccine against smallpox, and since then, vaccines have become one of the most important means of preventing and eradicating infectious diseases, ranging from minor ailments like the flu to devastating ones like polio.


May 15, 2012
Fuse Science expands distribution for topical energy product

Fuse Science on Tuesday announced that it has picked up distribution for its EnerJel product — a topical energy product targeting fitness fanatics — to 200 south Florida pharmacies through a partnership with GAT Trading.

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