January 15, 2014

Pharmavite on Wednesday announced the expansion of its Nature Made Adult Gummies product line.

January 13, 2014

Finnish beauty brand Lumene is kicking off 2014 with a bang, the company said, as it revamps packaging, broadens its portfolio with new formulas and prepares to expand into Rite Aid stores.

January 10, 2014

With the launch of Family Vitamin Center, CVS/pharmacy created a new health hub on CVS.com to help educate customers on the vitamins and supplements that can support their personal health goals. The site is designed to declutter the dietary supplement aisle with features like an interactive questionnaire and guidance tools that provide personalized supplement recommendations. It also allows users to shop by goal, such as heart health or immune support, and get the latest health tips. And perhaps most important, there's an automatic replenishment program.

It's a smart play. Those who supplement regularly fall into one of two categories — they're supplementing as part of a major lifestyle improvement change, or they're supplementing because they're already living that healthier lifestyle. In either case, you've got a consumer looking for — and willing to pay for — healthier solutions. CVS/pharmacy is positioning itself to be that solution.

January 10, 2014

Maloof Ventures announced on Friday the launch of Never Hungover at GNC.

January 9, 2014

Natrol is launching a new line of chewable and gummy multivitamins for children under a license that will better resonate with today’s tablet-toting mom — Angry Birds.

January 9, 2014

Anyone following the Kardashians would know what’s old is new again.

January 9, 2014

Intensive Recovery Beauty Oil by Lumene, which is part of the brand’s Complete Rewind collection, aims to battle the appearance of wrinkles and uneven skin tone with essential fatty acids (e.g., omega-3, 6, 7 and 9) and vitamins from antioxidant-rich Arctic sea buckthorn.

January 9, 2014

Soho Flordis is in the process of launching Calorease, a dietary supplement that helps bind to the fat in foods and reduce caloric intake up to 500 calories a day.

January 9, 2014

Cascadian Farm will welcome a line of bars made with organic pea protein — a protein source derived entirely from plants — to its robust line of products.

January 9, 2014

Sales of vitamins and minerals represent a $6.5 billion book of business that’s growing at a 5.2% clip across total U.S. multi-outlets for the 52 weeks ended Nov. 3, 2013, according to IRI.

January 9, 2014

Television personality Dr. Oz may have become the Oprah of the diet-aid category with a recommendation made on one of his programs that users try raspberry ketone for weight loss.

January 9, 2014

The Winning Combination this summer launched Vitamints, a vitamin and mint combination that helps consumers meet their recommended dietary intakes and freshen breath at the same time.

January 9, 2014

The gummy delivery form of vitamins is the single-largest source of growth for the vitamins, minerals and supplements category, having realized a 29% rate of growth, which translates to $125 million in annualized sales growth.

January 9, 2014

Food and beverage manufacturers in the United States exceeded the goal to remove calories from their products by 400%, according to a new report by the Robert Wood Johnson Foundation.

January 9, 2014

According to a study published in the Journal of Clinical Psychology, leading up to January 2013, 45% of Americans made a New Year’s resolution.

January 8, 2014

Older patients at high risk for heart disease who follow a Mediterranean diet rich in extra-virgin olive oil do not need to restrict calories, increase exercise or lose weight to prevent diabetes, according to an article being published in Annals of Internal Medicine that was released Monday.

January 7, 2014

The Federal Trade Commission announced a law enforcement initiative stopping national marketers that used deceptive advertising claims to peddle fad weight-loss products, from food additives and skin cream to dietary supplements.

January 7, 2014

U.S. News & World Report released its Best Diets 2014, featuring rankings and information on 32 diet plans.

January 6, 2014

WOONSOCKET, R.I. — CVS/pharmacy announced on Monday the launch of the Family Vitamin Center, a new health hub on CVS.com to help educate customers on the vitamins and supplements that can support their personal health goals.

January 6, 2014

South Beach Diet unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor.

January 2, 2014

In 2013, NBTY supported more than 30 organizations, including Feed The Children and International Aid, with nearly $7 million in products and money to provide sustenance, nutrition and support to those who need it most, the supplement manufacturer announced.

January 2, 2014

Among patients with mild to moderate Alzheimer disease, a daily dosage of 2,000 IUs of vitamin E, compared to placebo, was effective in slowing functional decline and in reducing caregiver time in assisting patients, according to a study that appeared in the Jan. 1 issue of JAMA.

December 30, 2013

Drug maker Merck is starting a new business designed to provide weight-management intervention services to employers, patients and healthcare professionals, the company said.

December 26, 2013

Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.