The Council for Responsible Nutrition on Wednesday added two voting members, both enzyme ingredient suppliers, to its roster: Bio-Cat, headquartered in Troy, Va., and Deerland Enzymes, headquartered in Kennesaw, Ga.
PharmaCare “hard launched” its omega-3 fish oil supplement for kids, called Bioglan Kids Smart, at NACDS Marketplace this year after successful test markets with a national pharmacy chain. The actual supplements look like small, purple fish and burst with a grape flavor when chewed. Each “burstlet” contains 133 mg of docosahexaenoic acid and 28 mg of eicosapentaenoic acid.
Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids.
Ever see the movie “Pleasantville,” where the kid and his sister get sucked into their TV set and become trapped in a late-1950s sitcom? As the two introduce 1990s sensibilities to inhabitants of the fictitious town, the people and their surroundings slowly transform from black-and-white to color. The film is a metaphor for enlightenment, innovation and discovery.
Perhaps the most exciting recent development in the multivitamin segment is the success of gummy vitamins. Data from SymphonyIRI show that, while teen and infant vitamin sales are in decline, gummy vitamins for adults are driving growth within the category.
The dietary supplement industry last week took another legislative knock to the chin as it was associated with controversy surrounding mislabled conventional foods, specifically Lazy Cakes, a brownie that contains the dietary ingredient melatonin and purports to be a dietary supplement.
Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.
The vitamin D category continues to grow. Category leader Nature Made from Pharmavite is on the cusp of launching a host of new products, including a Super D-Complex with magnesium, vitamin D chewable tablets and vitamin D with vitamin C and zinc.
The latest vindicator to the almost $3.5 billion vitamin and supplement business across all outlets isn’t positive press. It’s not even the continued consumer gravitation toward self-care. It’s Wall Street.
The National Advertising Division of the Council of Better Business Bureaus earlier this month determined that Rexall Sundown has supported claims regarding the company’s Osteo Bi-Flex glucosamine HCL and vitamin D3 dietary supplement.