The FDA announced on Tuesday that it determined that partially hydrogenated oils, the primary dietary source of artificial trans fat in processed foods, are not generally recognized as safe for use in human food.
Walmart, Costco and Rite Aid are three retailers driving significant traction in vitamin, mineral and supplement sales, TABS Group reported in May, helping to take share away from such online retailers as Amazon, which captures 36% of all online vitamin traffic, even as sales overall were up 3% to $11.8 billion.
Pfizer Consumer Healthcare in May joined the gummy vitamin lineup with the launch of Centrum MultiGummies, adding the leading multivitamin brand to the number of adult gummy vitamin options on the shelf.
The $1.1 billion deal is expected to close in the first quarter of 2016 and will include Bayer’s Contour line of blood glucose monitors and test strips, as well as lancing devices like Microlet and Elite.
Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.
The gummy sub-segment within overall vitamins is not only still growing substantially, the dollar volume of that alternative delivery format has reached nowhere near its ceiling of potential, at least not yet. Overall, sales of vitamins for the 52 weeks ended Dec. 28, 2014, were up 0.4% to $6.5 billion across total U.S. multi-outlets, according to IRI.