Appropriately promoting niche brands within the intimacy health space can be a little trickier than the average consumer packaged goods product. And social media isn’t necessarily the ideal platform — an adult may not be as comfortable “liking” an intimacy enhancement product on Facebook to show their brand affinity, for example. 


The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

Biotab Nutraceuticals last week showcased an Extenze line extension — an energy-shot delivery format — at the ECRM Vitamin, Diet and Sports Nutrition conference here.

Natrol on Thursday announced that it has created a Natrol for Women grouping throughout Walmart’s...