December 26, 2013

Mars will launch a new M&M flavor in May, M&M’s Brand Birthday Cake Chocolate Candies.

December 16, 2013

More Americans now say they are loosening the purse strings in advance of the holiday season, and fewer say they are tightening their belts, according to a recent survey.

December 5, 2013

GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand.

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

October 31, 2013

Proctor & Gamble will expand its partnership with the American Red Cross by joining the Disaster Responder Program.

October 28, 2013

Mass merchandise chain Meijer operates one of the largest all-clean diesel vehicle fleets in North America, the company said Monday.

October 25, 2013

Guiding Stars really works. That’s the finding of an independent study that examined the Guiding Stars nutrition guidance program at more than 100 Hannaford grocery stores.

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

October 9, 2013

In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

September 30, 2013

Pfizer Consumer Healthcare and the National Hockey League on Monday announced Advil as the Official Partner and the Official Pain Reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season.

September 27, 2013

Kroger on Friday announced its inaugural listing on the Dow Jones Sustainability Index-North America.

September 26, 2013

Pharmagen on Thursday announced the launch of Clotamin, a unique multivitamin formulated without vitamin K in order to meet the special nutritional needs of people taking blood-thinning medications (anticoagulants), such as Warfarin.

September 18, 2013

Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study released Wednesday of 3,600 consumers conducted by Market Force Information.

September 5, 2013

The global market for mobile health apps and other products is expected to reach a value of nearly $21 billion in five years, according to a new report.

September 3, 2013

Sage North America last week announced that it partnered with McKesson Pharmacy Systems & Automation, a division of McKesson, to help develop the McKesson Mobile Delivery application for prescription delivery services.

August 29, 2013

Beauty brand NYX Cosmetics has expanded its retail distribution through a partnership with Target.

August 28, 2013

The global market for drug packaging is expected to experience tremendous growth over the next few years, according to a new report.

August 21, 2013

Newhall Laboratories has announced that its Soft & Dri brand is partnering with Play for P.I.N.K., a nonprofit organization that raises funds for breast cancer research.

August 19, 2013

Gigwalk, an on-demand mobile workforce, has announced the launch of its Android app in North America and the United Kingdom, making Gigwalk the first mobile-centric marketplace for temporary work to have both an iPhone and Android app.

August 16, 2013

Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.

August 9, 2013

In his new role leading the Mars Chocolate sales organization, LaBerge will oversee the strategy and execution of its retail management, customer account teams, field sales and customer development.

August 2, 2013

Mars Chocolate North America announced a new addition to the Dove dark chocolate family with new Dove Mint & Dark Chocolate Swirl.