September 18, 2012

Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


August 16, 2012

Yoplait is expanding its portfolio with a new on-the-go item.

August 10, 2012

Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.

June 1, 2012

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

April 26, 2012

A line of ready-to-drink functional coffee blends now has three new flavors.

March 21, 2012

Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

January 4, 2012

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 5, 2011

Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


July 18, 2011

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 10, 2011

Tropicana is giving its Trop50 brand a refreshing boost.

June 3, 2011

Nestle USA is looking to reach Hispanic consumers with new ready-to-drink beverages.

May 3, 2011

Honest Tea is adding another zero-calorie beverage to its lineup.

April 26, 2011

Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.

April 11, 2011

Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

April 7, 2011

Crystal Light Pure has added three new fruity flavors to its line.

April 1, 2011

Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

March 28, 2011

PepsiCo is launching its latest Propel drink with the same great taste and a pretty face.

February 14, 2011

New research published in the Feb. 14 online edition of Pediatrics found that prolonged use of energy drinks by young people can lead to potentially adverse health outcomes.

February 9, 2011

Bolthouse Farms unveiled the newest addition to its Protein Plus beverage line.

January 25, 2011

Parlaying off of the success of energy shots, iChill Beverages hopes to offer a relaxation alternative with the iChill relaxation shot, introduced last week at the ECRM Vitamin, Diet and Sports Nutrition conference.

July 21, 2010

V8 V-Fusion+Tea juice beverages have joined the V8 V-Fusion line from Campbell Soup Co....

June 27, 2010

A subsidiary of Full Motion Beverage has entered into an exclusive agreement to distribute its...