The challenge GMDC chose to accept: How do you extend the productivity derived from GMDC meetings into a year-round, access-from-anywhere service that doesn’t require a 100-page user manual to start up? The solution: the recently reconstructed myGMDC, a members-only portal that gives access to a myriad of fresh services and education exclusive to GMDC members.
The GMDC Education Leadership Council gathered here Saturday morning at this year’s GMDC Health Beauty Wellness Marketing Conference to discuss strategies for 2014 and beyond, including additional efforts to promote its research and insights.
Looking to “break the myths” about millennials, and help marketers and brands effectively engage with them, Nielsen has released a new report, dubbed “Millennials: Breaking the Myths of this No Strings Attached Generation.”
Nielsen Holdings on Monday announced that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, a global market research firm.
Nearly 60% of global respondents said that loyalty programs were available where they shopped, and of those, 84% said they were more likely to visit those retailers, according to a new study by Nielsen published Tuesday.
Following a presentation from Nielsen's SVP consumer and shopper insights Todd Hale on Monday, Nielsen hosted a panel of six executives — three retailers, two suppliers and Stuart Taylor of Nielsen — to discuss a new hierarchy Nielsen has applied to general merchandise items to bring clarity to a number of front-end categories.
According to Nielsen analyses issued Thursday, higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending.