February 28, 2014

Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. That’s according to a new study by Nielsen.

January 29, 2014

Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same time period the previous year, according to consumer confidence findings released by Nielsen.

August 1, 2013

Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment.

February 14, 2013

More than half of consumers around the world say the world is in an economic recession, according to a new study by Nielsen.

July 16, 2012

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

April 12, 2012

Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.