Content about Nielsen Group

May 23, 2011

Pump up the iron

 It’s not often a niche brand manufacturer attempts to resuscitate what has been for years a commoditized category. But that’s exactly what Meda Consumer Healthcare will be attempting to do with iron — establish a good/better/best proposition to a supplemented category best defined as mediocre.

May 23, 2011

Soothing relief

Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths.

April 25, 2011

Are coupon ‘extremists’ bad for business?

Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses. 

April 25, 2011

Could 2011 be different?

NEW YORK — Within the next three months, a gallon of gas is expected to exceed $4.11, which previously marked the highest historical U.S. retail price set in July 2008. Prior to that, the highest that gas prices had ever been was $3.46 in March 1981.  

February 15, 2010

Shaking up protein times 6

BSN last month showcased its line of ready-to-drink protein supplements at the ECRM Vitamin, Diet...

December 13, 2009

New Nicorette ads underscore process of kicking the habit

GlaxoSmithKline’s “Nicorette makes quitting suck less” campaign is a smart play that ought to continue...