April 25, 2014

Softlips has introduced its new Softlips Cube, a dome-shaped balm that delivers a 5-in-1 formula to hydrate, replenish, smooth, protect with SPF 15 and add a subtle sheen to lips.

April 24, 2014

Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.

April 24, 2014

Nielsen has teamed up with the NPD Group, a global information company, to jointly produce the quarterly U.S. Beauty Cross Channel Monitor.

April 24, 2014

A cough syrup produced by Actavis will no longer be available due to the negative light cast on the product stemming from abuse by musicians like Justin Bieber and Soulja Boy, according to a report from the Huffington Post.

April 24, 2014

More than two-thirds of the U.S. population now live in localities served by accountable care organizations, and more than 40% live in areas served by two or more.

April 24, 2014

Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.

April 23, 2014

Cefaly Technology announced Wednesday that the Cefaly medical device for the preventive treatment of migraine headaches is available for purchase and delivery in the United States for patients with a medical prescription at Cefaly.us.

April 23, 2014

The eight-day run up to Easter 2014 fell shy of the previous year’s comparable period by 9.3% in traffic and 8.9% in sales.

April 23, 2014

Nutrition 21 on Tuesday announced that it has entered into a multi-year license agreement with Church & Dwight for the use of chromium picolinate in Church & Dwight’s dietary supplement products.

April 22, 2014

In what appears to be a marketing first, natural personal care brand Burt’s Bees is reportedly introducing promotional messages that appear as appointments in electronic calendars on computers, smartphones and tablets, according to a New York Times article.

April 22, 2014

Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.

April 22, 2014

NBTY, a global manufacturer and distributor or vitamins and nutritional supplements, introduced Nature's Origin, the company's first complete line of vitamins, minerals and herbal supplements.

April 21, 2014

ABC News will be hosting a live twitter chat focusing on pain management on Tuesday, April 22, at 1 p.m., as part of the news agency's next ABC News National Tweet Chat.

April 21, 2014

Women’s love affair with lip color is still going strong as the segment continues to enjoy an upswing in sales and an onslaught of new products.

April 21, 2014

DSN highlights the best practices in in-store merchandising and marketing in the consumables category.

April 21, 2014

The NPD Group announced on Monday that direct-to-consumer sales of U.S. prestige fragrance experienced double-digit growth in the 12 months ended February 2014.

April 21, 2014

Pfizer is making a bid of $100.8 billion (£60 billion) for Astra Zeneca, according to a report in the Sunday Times, published Sunday.

April 18, 2014

Chobani, a Greek yogurt brand, announced the addition of six new products to its portfolio, which includes such products as Chobani Greek Yogurt Oats, Chobani Indulgent and Chobani Kids.

April 18, 2014

Supergoop!, which makes multi-functional sun care formulas, has teamed up with entrepreneur and international tennis star Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard.

April 17, 2014

Reckitt Benckiser is seeking new creative behind its Mucinex brand, according to a report published in Ad Age Thursday.

April 17, 2014

Garnier Haircolor has named actress and former model Blanca Soto as its newest spokeswoman.

April 17, 2014

Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.

April 17, 2014

Maybelline New York has tapped London-bred beauty Jourdan Dunn as its newest spokesmodel.

April 16, 2014

Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.