Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
Despite their reputation as being jaded by branding efforts, a majority of Millennials consider themselves brand-loyal. According to a new survey of Millennial consumers from marketing data provider Adroit Digital, 64% of Millennials are more brand-loyal or as brand-loyal as their parents, with 24% considering themselves to be more brand-loyal than their parents.
To kick-off the ninth annual Women of Worth program, L'Oréal Paris will convene thousands of women — including Maria Shriver, Arianna Huffington, Mika Brzezinski and L'Oreal Paris ambassadors Lea Michele, Eva Longoria and Liya Kebede — for the first-ever Women of Worth Twitter Forum on Wednesday.
AssistRx last week introduced a new technology that simplifies the prescribing of specialty therapies while streamlining communications between prescribers, pharmacies, patients and manufacturers. It’s smart technology that can lead to patients receiving specialty medications weeks earlier than ever before, the company claimed.
Total U.S. retail sales during 2013 reportedly reached $4.5 trillion, a 4.2% increase from $4.4 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.
L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.
Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.
The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand.
The Miss Universe Organization and Farouk Systems have partnered to create the first hair care line together, named Miss Universe Style Illuminate by CHI. The line will hit shelves April 22 and be exclusively sold at Ulta Beauty.
Shiseido Co. — a Japanese cosmetics manufacturer whose brands include Global Shiseido, bareMinerals and Nars — has chosen to have its American Depositary Receipts trade on OTCQX, the OTC Markets Group has announced.