L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.
Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.
The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand.
The Miss Universe Organization and Farouk Systems have partnered to create the first hair care line together, named Miss Universe Style Illuminate by CHI. The line will hit shelves April 22 and be exclusively sold at Ulta Beauty.
Shiseido Co. — a Japanese cosmetics manufacturer whose brands include Global Shiseido, bareMinerals and Nars — has chosen to have its American Depositary Receipts trade on OTCQX, the OTC Markets Group has announced.
Revlon, the Entertainment Industry Foundation and Lilly Tartikoff have announced the 21st annual EIF Revlon Run/Walk for Women. Revlon brand ambassador Emma Stone will host the 2014 event in New York on May 3, and Revlon brand ambassador Halle Berry, along with Christina Applegate, will host in Los Angeles on May 10.
Recent measles outbreaks in New York City and California have many healthcare professionals concerned for their patients. According to the Center for Disease Control, measles was declared eliminated from the United States in 2000, with only an average of 60 cases of measles reported each year. But in 2013, that number increased to 189 cases.