Seattle Mayor Ed Murray on Thursday unveiled a plan to increase the city’s minimum wage to $15. Although Murray said the hike has broad support across local government, business and labor communities, the City Council still has to vote on the proposal.
Looking to “break the myths” about millennials, and help marketers and brands effectively engage with them, Nielsen has released a new report, dubbed “Millennials: Breaking the Myths of this No Strings Attached Generation.”
U.S. pharmaceutical firm Pfizer this morning confirmed discussions with AstraZeneca regarding a possible merger. If the transaction goes through, it's expected that the two companies will combine under a new U.K-incorporated holding company.
This year the 18th Annual Webby Awards, an international award honoring excellence on the Internet, featured applications for health and wellness mobile health apps, including CVS/pharmacy, Walgreens and GlaxoSmithKline.
InComm, a prepaid product and transaction services company, and Marketing Werks, a division of Crossmark, have announced the launch of Afiniti, a platform to deliver targeted, brand-specific rewards and content to members of affinity groups.
Prestige Brands Holdings, whose portfolio includes Chloraseptic sore throat treatments, Clear Eyes eye care products and Compound W wart treatments, has entered into an agreement to acquire Insight Pharmaceuticals, the maker of Monistat, for $750 million in cash.
Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.
A cough syrup produced by Actavis will no longer be available due to the negative light cast on the product stemming from abuse by musicians like Justin Bieber and Soulja Boy, according to a report from the Huffington Post.
Colgate-Palmolive’s Speed Stick brand is promoting its new Speed Stick Gear via a partnership with YouTube filmmaker Devin Graham, also known as Devin SuperTramp, who is managed by Fullscreen, a media company for the connected generation.
Cefaly Technology announced Wednesday that the Cefaly medical device for the preventive treatment of migraine headaches is available for purchase and delivery in the United States for patients with a medical prescription at Cefaly.us.
In what appears to be a marketing first, natural personal care brand Burt’s Bees is reportedly introducing promotional messages that appear as appointments in electronic calendars on computers, smartphones and tablets, according to a New York Times article.
Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.