Pfizer Consumer on Thursday announced that its calcium supplement brand Caltrate is partnering with actress Dana Delany to celebrate inspiring women as part of an initiative called "Women Move the World." As part of the celebration, Caltrate also has become a national sponsor of the Susan G. Komen Race for the Cure.
The National Advertising Division of the Council of Better Business Bureaus on Thursday recommended that Nu Century Herbs discontinue certain disease-state claims promoting the company’s Resprin dietary supplement.
Meningococcal meningitis is rare but can kill preteens and teenagers in as little as a day. Yet many kids still engage in behaviors that put them at risk of contracting the disease despite not being vaccinated.
Are you ready to ruuuuuumble?! "Biggest Loser" trainer Bob Harper recently placed a diet aid opposite former "Biggest Loser" trainer Jillian Michaels on weight-loss shelves in what could become the battle royale of media-savvy weight-loss specialists.
Sen. Charles Schumer, D-N.Y., on Monday became the 11th senator to sign on as a co-sponsor for the Medication Therapy Management Empowerment Act of 2011. The legislation was first introduced in February by Sen. Kay Hagan, D-N.C.
Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.
Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.
Skin care company Kiehl's Since 1851 is maintaining its long-standing tradition of supporting HIV/AIDS charities through a continued partnership with amfAR, the Foundation for AIDS Research. The initiative also involves the launch of a limited-edition ultra facial cream.
Revlon, which has been taking steps to improve its capital structure, posted a boost in second-quarter net sales, largely due to the inclusion of the recently acquired Sinful Colors brand and higher net sales of Revlon color cosmetics.
Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.