In preparation for flu season, actress Amanda Peet, ambassador of the UN Foundation's Shot@Life program, received her annual flu shot at Walgreens' flagship store in New York City to support its "Get a Shot, Give a Shot" campaign.
Eva Mendes, celebrity ambassador for Procter & Gamble's Pantene hair care brand was honored with the “Mujer Vanidades” award at the Vanidades Icons of Style Awards Reception held Sept. 19 at the Mandarin Oriental Hotel in New York City.
Allure magazine announced the 246 winners of the 2013 Best of Beauty Awards at an awards event held Monday at the Lincoln Center in New York City and hosted by editor-in-chief Linda Wells, along with VP and publisher Agnes B. Chapski.
Having performed more than 8,000 free skin cancer screenings all over the country, La Roche-Posay has been dedicated to raising awareness about the importance of sun safety with its annual SOS – Save Our Skin program over the past four years.
The campaign, which is known as Proyecto Salud in Spanish, is slated to deliver more than $15 million worth of free health screenings to multicultural communities across the United States by the end of 2013.
Hair care brand TRESemmé by Unilever is once again the official hair care sponsor of Mercedes-Benz Fashion Week and this season, for the first time ever, will partner with contemporary fashion label Nanette Lepore.
Duracell today announced the launch of Duracell Quantum this month, its most advanced alkaline battery and biggest innovation since CopperTop. To celebrate the launch of Duracell Quantum, Duracell is donating one million Quantum batteries to first responders across North America.
The National Association of Chain Drug Stores Foundation announced General David H. Petraeus (U.S. Army, Retired), former director of the Central Intelligence Agency and former commander of coalition forces in Iraq and Afghanistan, as the keynote speaker for the 2013 NACDS Foundation Dinner. The dinner will take place on Dec. 3, 2013, in New York City.
Pretty in my Pocket, a mobile social beauty shopping and sharing platform, has partnered with Sparkfly, a mobile point-of-sale redemption technology platform, to launch, deliver and track closed loop, in-store mobile promotions. Signing on as the first brand partner to test the technology at Walgreens and Duane Reade locations throughout New York City is beauty giant L’Oréal Paris.
Beauty brand L’Oréal USA honored on Wednesday in New York City three women who are leading groundbreaking technology companies that are transforming the beauty industry during the second annual L’Oréal USA “NEXT” Generation awards ceremony, which was hosted by actress Olivia Munn.
HBA Global, a product development event for the beauty and personal care industry, has announced the winners of several industry awards for innovations in package design, emerging brands and suppliers' new products.
Procter & Gamble’s CoverGirl beauty brand is celebrating the weekends and embracing new beauty trends this summer with its Easy Breezy Block Party Bus Tour that is hitting the road to bring beauty mavens the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.
Mike’s Hard Lemonade Co. announced today a partnership with celebrity chef and former "Top Chef" contestant Spike Mendelsohn in support of a July 4th in-store consumer promotion to win a trip to New York City. The promotion begins June 19.
The Master of Professional Studies degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology in New York City recently showcased its final projects at the annual FIT Capstone presentation. This year’s presentation focused on “Beauty in a Digital World.”
Beauty is helping to redefine the customer experience of shopping a drug store and is helping retailers set themselves apart from rivals in a very competitive environment.
The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.
The National Association of Chain Drug Stores Foundation has announced the launch of the website for the 2013 NACDS Foundation Dinner, with a theme that celebrates the event's 15th anniversary and its forward-looking focus on patient-care research and partnerships.