Unintentional cuts and piercings account for 6.3% of all non-fatal injuries, according to the latest data from the National Center for Injury Prevention and Control. Overall, that contributes almost $910.6 million to the sales of first aid bandages.
A trend toward “premiumization” and building momentum for more naturally positioned offerings, as well as growing awareness of dental hygiene and the rising prevalence of cavities, drove the $27 billion global oral care market in 2016.
The predominant factor impacting sales of the $158.1 million parasite treatment category is super lice. But how do you treat cases of head lice that can’t be eradicated with traditional pediculicides? For parents, it’s how do you eliminate that “super lice” infestation without injuring the host, which just happens to be their children?
Parents and school nurses alike have expressed plenty of concern about super lice and how to treat these pesticide-resistant hair vermin safely, and most importantly, effectively. A number of OTC manufacturers have responded with product launches and offerings that effectively address ridding households of lice infestations.
With more than 12 million outbreaks estimated to occur annually among preschool and school-aged children in the United States, lice infestations are a big deal. And pharmacists play a key role in helping parents select safe and successful treatments.