March 7, 2011

Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.

March 4, 2011

Fido goes all-natural Holistic Select’s Holistix Natural Biscuits for dogs are wheat-free and come with chicken, white fish or bison. Price: $5.99    HolisticSelect.com

March 4, 2011

The Food and Drug Administration has approved a drug made by Eisai to treat a rare form of epilepsy, the drug maker said Friday.

March 4, 2011

Freeman Beauty's Feeling Beautiful line is expanding with three new products.

March 4, 2011

A spring water brand is rolling out new packages through a new marketing partnership with Paramount Pictures/Nickelodeon Movies.

March 4, 2011

TAMPA BAY, Fla. — Women who long for sleek locks don’t have to pay salon prices for a blowout or worry about the potential health hazards of some salon formulas. Enter the Organix Ever Straight Brazilian keratin therapy collection for the mass market. Debuting this spring, the new line features organic active ingredients in a formaldehyde-free formula. In addition to a sulfate and sodium-free shampoo, conditioner, flat iron spray and antibreakage serum ($7.99 each), the line includes a 30-day smoothing treatment ($14.99).

March 4, 2011

BETHEL, Conn. — A new lineup of Duracell power inverters and laptop power adapters has been introduced for a spring launch. This is the first line to market advanced USB 2.1 Amp charging ports across inverters and laptop adapters.

March 4, 2011

It is no secret that oral care is a mature market, yet consumers have shown a willingness to pay for products that make oral health easier. In light of this, some industry observers predicted that growth will be in the form of those products that are “value-added,” “improved benefit” and “simplified.”

March 4, 2011

A subsidiary of Endo Pharmaceuticals has won approval from the Food and Drug Administration for an oral contraceptive.

March 4, 2011

NORTHRIDGE, Calif. — Pharmavite recently introduced a new probiotic daily supplement combined with a multivitamin that may encourage regular use of probiotics. Called Nature Made Triple Probiotic, the blend includes three probiotic strains, along with vitamins A, C and E; minerals iron, magnesium and zinc; and other vitamins and minerals.

March 4, 2011

PLYMOUTH MEETING, Pa. — Pollen.com and Weather Trends International last month teamed together on a new forecast tool for allergy sufferers: a 28-day weather forecast by zip code to help people with allergies better plan when pollen levels are likely to be high in their area.

March 4, 2011

NEW YORK — Sure, the plethora of proton-pump inhibitors dotting digestive aisles these days have generated plenty of buzz among antacids, but what do heartburn sufferers do while they wait for the PPI to begin working? They turn to an immediate relief option like the Tums and Tums Ultra brands, which together generated growth of 96.3% to $24.9 million for the 12 weeks ended Jan. 23 across food, drug and mass (minus Walmart), according to SymphonyIRI Group data.

March 4, 2011

SUPPLIER NEWS — OPI is launching a new limited-edition nail lacquer collection based on the “Pirates of the Caribbean” film franchise. In line with the premiere of the franchise’s latest film, “Pirates of the Caribbean: On Stranger Tides,” OPI has developed six new nail lacquers, including a new Shatter polish, which leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue. The collection will be available in May at professional salons and at such retailers as Ulta for $8.50 each.

March 4, 2011

SUPPLIER NEWS — Impax Labs received regulatory approval from the Food and Drug Administration for its generic version of a bacterial infection treatment. The drug maker said the FDA approved its 150-mg doxycycline monohydrate capsules, a drug used to treat bacterial infections and a generic version of Adoxa, made by Nycomed subsidiary PharmaDerm. The 150-mg strength of Adoxa had sales of about $25 million during the 12 months ended in December 2010, according to Wolters Kluwer.

March 4, 2011

SUPPLIER NEWS — Juicy Fruit has expanded its sugar-free gum offerings with new mystery-flavored Juicy Secret gum. The gum builds on the 2009 launch of Juicy Fruit’s foray into sugar-free treats with its pellet gum, available in parent company Wrigley’s Big E-pak. Juicy Secret will be available in a 15-stick slim pack nationwide.

March 4, 2011

SUPPLIER NEWS — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free. New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service’s Intelligent Mail bar code on the front of the envelope. More than 200 varieties of everyday postage-paid greetings will be available.

March 4, 2011

Soy milk brand Silk has added a coconut milk product that contains no dairy, no lactose and no cholesterol.

March 4, 2011

HIGHLANDS RANCH, Colo. — Similasan this past fall added Computer Eye Relief to its lineup of homeopathic eye care products. The active ingredients in Similasan Computer Eye Relief eye drops stimulate the eye’s natural ability to relieve eyestrain due to intense computer work, high TV consumption, significant amounts of reading or writing and driving at night.

March 4, 2011

NORTHFIELD, Ill. — The active gum category has a new functional addition. Kraft Foods recently introduced Stride Spark, a gum that contains vitamins B6 and B12, two essential nutrients known for helping to release energy in the body.

Manufacturers have been boosting new gum flavors with vitamins and supplements in an effort to help consumers meet their daily nutritional requirements and keep the category exciting. The strategy has worked — gum has seen steady growth over the past few years, outpacing many other confection segments.

March 4, 2011

KANSAS CITY, Mo. — Splintek Health Products recently launched its SleepRight Nasal Breathe Aid — a snore-relieving product entry into the nasal strip category that retails for a suggested $11.99.

According to the company, the product reduces snoring, relieves nasal congestion and is adhesive-free and reusable. Flexible flares expand the nasal passages to significantly increase airflow, while forming to the shape of the user’s nose for a custom, comfortable fit. Each SleepRight Breathe Aid lasts up to 15 days. 

March 4, 2011

EcoTools, an earth-friendly bath and beauty products brand, has made its way to Walmart.

March 4, 2011

Wellesse earlier this week introduced its Digestive 3-in-1 Health, a liquid supplement that promotes healthy digestion and regularity, soothes the stomach and helps the body resist occasional imbalance.

March 3, 2011

The Food and Drug Administration has approved a generic drug for pain and inflammatory diseases made by Amneal Pharmaceuticals, Amneal said Thursday.

March 3, 2011

Procter & Gamble officially announced the launch of its new Crest 3D White 2-hour Express Whitestrips and Crest 3D White Advanced Vivid Enamel Renewal toothpaste, which are the latest additions to the Crest 3D White collection.