July 8, 2011

American Regent has launched a generic drug for relieving pressure inside the eye, the company said.

July 8, 2011

Pepperidge Farm's Goldfish brand is diving into a new category.

July 8, 2011

Jelly Belly has unveiled its latest Chocolate Dips product.

July 8, 2011

Watson Pharmaceuticals has filed with the Food and Drug Administration for regulatory approval for a drug to treat attention deficit hyperactivity disorder, the company said Thursday.

July 7, 2011

+MD Wellness showcased its line of Gel Spa Socks that help moisturize and heal conditions like eczema, psoriasis and cracked, dry skin. Selling for a suggested $13.99, the gel is a thermoplastic rubber that does not disintegrate with use like many silicone products.

July 7, 2011

PharmaCare “hard launched” its omega-3 fish oil supplement for kids, called Bioglan Kids Smart, at NACDS Marketplace this year after successful test markets with a national pharmacy chain. The actual supplements look like small, purple fish and burst with a grape flavor when chewed. Each “burstlet” contains 133 mg of docosahexaenoic acid and 28 mg of eicosapentaenoic acid.

July 7, 2011

Dr. Reddy’s Labs has launched a generic drug for treating high blood pressure, the company said Thursday.

July 7, 2011

Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time.

July 7, 2011

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.

July 7, 2011

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook.

July 7, 2011

I Love Cosmetics is a U.K.-based company that made waves at NACDS Marketplace with its collection of mouth-watering “I Love …” products for bath and body. Now coming to the U.S. market, I Love … is a brand that plays off the fragrances of childhood with body and bath products that really do smell good enough to eat.

July 7, 2011

LELO has launched a high-end line of Kegel exercisers called Laselle under the Intimina by LELO brand for women with incontinence issues. Such factors as pregnancy, childbirth, aging and obesity can result in the weakening of the pelvic muscles, leading to possible urinary or bowel incontinence.

July 7, 2011

Kraft Foods is adding a vegetable to its popular Macaroni & Cheese dish.

July 7, 2011

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special.

July 7, 2011

The Food and Drug Administration has approved an additional strength of a generic drug made by Lupin Pharmaceuticals for high blood pressure, Lupin said Wednesday.

July 7, 2011

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath.

July 7, 2011

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief.

July 7, 2011

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes.

July 7, 2011

Pharmavite’s newest product, Nature Made Krill Oil, offers a new source of omega-3 fatty acids in addition to a naturally occurring antioxidant called astaxanthin. The algae that krill eat produce the bright-red pigment astaxanthin that gives krill and other crustaceans, such as lobster and shrimp, their reddish-pink color.

July 7, 2011

Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids.

July 7, 2011

Palmer’s Cocoa Butter Formula is a well-known skin care brand among consumers, and now the company is making its foray into the men’s grooming market with a formula for men.

July 7, 2011

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%.

July 7, 2011

Audiovox Accessories introduced a one-size-fits-most hearing aid to drug store retailers attending NACDS Marketplace called the RCA Symphonix. At a $299.99 price point, the product may be a little steep to carry in store but may be ideal for online placement for shipment home or to the pharmacy for pickup.

July 7, 2011

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.