January 4, 2012

Maybelline New York is defying the rules with its new Illegal Length Fiber Extensions mascara, which features fiber-extension technology for longer-looking lashes.

January 4, 2012

Coty’s NYC New York Color brand is introducing in its spring 2012 collection the new Matte Me Crazy and Big City Dazzle Sparkle topcoat for nails.

January 4, 2012

Panasonic Healthcare Group on Tuesday announced the introduction of the R1-W digital hearing instrument, a line of hearing products that appeals to a broader user base of people with mild to severe hearing loss.

January 4, 2012

Perrigo last week announced that it has received final Food and Drug Administration approval for its generic prescription allergy remedy desloratadine 5 mg, the generic equivalent to Schering-Plough's Clarinex.

January 4, 2012

SoBe Lifewater has introduced three new beverages to its SoBe Lifewater with Coconut Water line.

January 3, 2012

The latest "Transformers" film is making its debut in a four-disc set that includes Blu-ray and DVD formats.

January 3, 2012

Actavis has begun shipping clobetasol propionate shampoo and clobetasol propionate lotion, which were granted 180-day marketing exclusivity by the Food and Drug Administration.

January 3, 2012

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


January 3, 2012

Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.


January 3, 2012

The Food and Drug Administration has approved a drug for epilepsy made by Mylan, the drug maker said.

January 3, 2012

“I want to lose weight.” That’s been one of the top four New Year’s resolutions for the past decade, according to a recent survey conducted by FC Organizational Products, makers of “To-Do” lists.

January 3, 2012

Toilet paper brand Cottonelle has expanded its line of toilet paper roll covers with three new designs created by interior designer Jonathan Adler.

January 3, 2012

Mylan has launched a generic drug for treating high blood pressure, the company said.

January 3, 2012

The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.


January 3, 2012

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

January 3, 2012

Zarbee’s has been expanding its pediatric cough-cold line featuring buckwheat honey with the launch of Zarbee’s Nighttime Cough and Sleep Drink, an over-the-counter nighttime cough remedy proven safe and effective for children 2 years of age and older.


January 3, 2012

The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”


January 3, 2012

Pharmacy technology provider PDX is partnering with Mscripts to allow existing PDX Classic and Enterprise Pharmacy System customers to add mobile to their customer-facing offerings, the companies said.

January 3, 2012

Seattle Chocolates has rolled out two chocolate bars designed to sweeten up Valentine's Day.

January 3, 2012

Whether it’s creating beachy waves, sexy curls or modern ponytails, women aren’t shying away from styling their best fashion accessory: hair. 


January 3, 2012

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


December 23, 2011

A gourmet pizza chain is bringing its gluten-free pizza line to the frozen food aisle of stores nationwide.

December 23, 2011

A General Mills yogurt brand is set to launch a new line of products, according to published reports.

December 22, 2011

Amneal Pharmaceuticals has launched its generic version of a drug designed to treat seizures in adults and children with epilepsy.