Mars Chocolate North America this week unveiled a number of new products, along with some new consumer promotions and merchandising displays at the National Confectioners Association Sweets and Snacks Expo in Chicago.
DSN senior editor MIchael Johnsen examines niche opportunities in the intimacy health, gummy vitamin, pet health and cough-cold prevention categories, including the latest trends, in this multi-page report.
Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.
GoJo Industries recently expanded its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
Move over fellas; the condom aisle isn’t just for men anymore. Well, it never was really, but as retail pharmacies become more adept at discreetly merchandising intimacy health — remember when the pharmacist had to pull the condom display from behind the counter? — there is a trend developing toward marketing condoms with the female buyer in mind.