NeoStrata, which markets and develops therapeutic and cosmetic dermatological products, is aiming to supercharge skin care with four new targeted serums available at Ulta and select online beauty retailers.
Church & Dwight on Thursday evening kicked off a guerilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.
Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals.
Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.
Watson Pharmaceuticals last week confirmed that the United States Court of Appeals for the Federal Circuit has affirmed the United States District Court for the Southern District of Florida's February 2011 decision that Watson's generic versions of Mucinex, Mucinex D and Mucinex DM extended-release products do not infringe Reckitt Benckiser’s U.S. Patent No. 6,372,252.
Product recalls over the past two years have eroded consumer trust in over-the-counter drugs; however, those same recalls represent opportunity for smaller market players to gain exposure and build brand awareness, wrote Laura Mahecha, industry manager for health care at research firm Kline, in an online report issued Wednesday.