Nestea on Tuesday announced that it is reviving the "Nestea Plunge" advertising campaign. The overhaul is designed to promote the brand's new recipe, which contains more flavor with fewer calories, according to the brand.
Nestea Iced Tea launched on Thursday a new portable, customizable drink innovation: Nestea Liquid Water Enhancer.
Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.
Lipton Iced Tea's beverages now are boasting an all-natural ingredient list.