Drug Store News editors talked to vendors at the Shopper Marketing Expo from Oct. 8 to 10 at Navy Pier in Chicago about what they were hoping to get out of the event and the buzz among the companies at the show. To view pictures of the vendors, click here.
People don’t buy what you do, they buy why you do it. And if you sell to consumers who believe what you believe — consumers who buy into the “why” — you’ll not only have a fiercely loyal consumer, you’ll have a brand ambassador.
The 2013 Shopper Marketing Expo kicked off with a bang as scores of shopper marketing professionals gathered here, at Navy Pier, Tuesday to “travel the globe” of shopper marketing innovation in a special pre-show symposium that examined the world’s cutting-edge programs.
It is no secret that marketing is undergoing tremendous change as technology, mobile, social media and increased consumer demand is forcing the industry to reinvent itself. The thirst for real-time data, greater personalization and customization is revamping shopper marketing — not just here within the United States but around the globe. Creativity has no borders.
With a week to go before the start of the Shopper Marketing Expo at Chicago’s Navy Pier, Oct. 8 to 10, DSN caught up with industry veteran Steve Frenda, managing director for the Path to Purchase Institute, to get a better sense of what executives can expect from this year’s conference.
All too often retailers fall short when it comes to meeting the healthcare needs of their consumers, who not only demand more from their overall shopping experience, but also are increasingly looking for ways to curb rising healthcare costs and live healthier lives. Today’s successful retailers are working to strike a balance of value and quality, and are developing innovative solutions to strengthen their foothold along the frontlines of U.S. healthcare.
The majority of manufacturer engagements are not aligned with retailers’ core strategic goals, and do not create real value in the eyes of the retailer. Today’s winning companies are able to identify and leverage the unique hidden assets of their brands, and build a business around agile, transparent, retailer/manufacturer collaboration — call it “co-creation.”
"2012 was definitely an important year for Walgreens," Greg Wasson, Walgreens president and CEO, told shareholders here Wednesday afternoon at the chain's annual shareholder meeting. "We did make some tough choices to protect and solidify … our position for the long term," he said. "[But] our vision is crystal clear to become the first choice for health and daily living in America."
Walgreens has talked plenty about its Customer Centric Retailing initiative since the overhaul of its store merchandising and marketing strategy kicked off two years ago. But the rejuvenation of Walgreens’ sprawling, coast-to-coast store network is just the tip of the CCR iceberg, company leaders said.
Bolstered by a strong recent uptrend in sales and earnings and by clear signs that its massive realignment is beginning to bear real fruit, Walgreens’ top executives delivered an upbeat assessment of the company’s progress and its potential as a multichannel retail and healthcare powerhouse at the company’s annual shareholders’ meeting Wednesday.