October 8, 2012

BodyArmor SuperDrink announced that a National Football League star has joined its roster as a partner and investor.

September 17, 2012

Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

September 6, 2012

Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

September 6, 2012

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

September 6, 2012

Mars Chocolate North America is ready for some football.

September 5, 2012

Tide is celebrating its continued partnership with the National Football League with its "Show Us Your Colors" campaign.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

August 14, 2012

Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

July 23, 2012

PepsiCo has entered a multiyear deal with the National Football League's Pittsburgh Steelers to serve as the franchise's exclusive nonalcoholic beverage, salty snacks and sports fuel provider.

July 17, 2012

A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

June 25, 2012

This will be the last time I walk an NACDS Marketplace floor. Ever. I’m done. Because next year, it will be the Total Store Expo, and I’m already getting a little jazzed about that. But that’s a year away, yet. For now, let me share some snippets around some of the products and suppliers I found interesting making my last walkthroughs on the Marketplace show floor. Ever.

June 19, 2012

The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology.

June 12, 2012

Duracell announced that it has established a multiyear sponsorship with the National Football League.

May 3, 2012

A maker of coconut and almond milk products has tapped a National Football League quarterback and his wife to spread the word about foods for households managing related allergies and sensitivities.

April 19, 2012

The Dr Pepper Snapple Group has inked a multiyear deal with a National Football League franchise.

March 27, 2012

Neptune Technologies and Bioressources on Tuesday announced that Denver Broncos EVP football operations and retired star quarterback John Elway has signed on as a spokesman for the company's Neptune Krill Oil brand.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

February 6, 2012

More fans wished New York Giants quarterback Eli Manning well before his Super Bowl win Sunday than fans of the opposing quarterback — New England's Tom Brady.

February 3, 2012

The Department of Defense investigation's of a sports supplement ingredient — associated with the death of two soldiers — has been making headlines in the past week as the U.S. Military's independent paper Stars & Stripes ran an update of the news on Jan. 29 and the New York Times picked up on the story Feb. 2.

February 2, 2012

A Heisman trophy recipient and National Football League quarterback has inked a deal with an iconic sports drink brand.

February 2, 2012

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

February 2, 2012

Suave for Men has teamed up with pro football star Clay Matthews to launch the Suave Hair Like Clay promotion, giving fans the chance to hang with the linebacker this offseason.

January 30, 2012

PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.