November 13, 2013

During the past five football seasons, Head & Shoulders, the official shampoo of the National Football League, has gone to great lengths to celebrate "Mane Man" Troy Polamalu's legendary locks, from insuring his hair for $1 million to immortalizing it in wax. After growing his infamous mane for more than 11 years and using Head & Shoulders along the way, Polamalu participated in a ceremonial haircut Tuesday during The “VFW Mane Event” at Heinz Field in Pittsburgh.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

September 3, 2013

This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

September 3, 2013

Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

August 21, 2013

Pop Warner Little Scholars and DSM Nutritional Products are promoting healthy eating for young athletes in a new campaign.

July 9, 2013

In honor of Independence Day and to express gratitude to disabled military veterans for their service, CVS Caremark and the Boston Red Sox teamed up at Fenway Park for a special batting camp for veterans from across New England.

June 18, 2013

A division of Mylan is hiring NFL player Adrian Peterson and family expert Jo Frost to promote an emergency treatment for severe allergic reactions.

May 15, 2013

The Congressional Dietary Supplement Caucus held an educational briefing, “Sports Health and Fitness: The Role of Dietary Supplements,” for Capitol Hill staff.

May 10, 2013

Fuse Science on Thursday announced extended distribution for its PowerFuse and ElectroFuse energy drops across select Walgreens stores in the Ponte Verde, Fla., market for the Players Championship Tournament. Point-of-purchase displays feature NFL's Arian Foster and David Ortiz of MLB's Boston Red Sox.

April 26, 2013

Crest and Oral-B Pro-Health have partnered with Luke Joeckel, offensive tackle from Texas A&M, to "Go Pro" with his oral care and to help others "Go Pro" in their careers, with a donation to the international non-profit organization Dress for Success.

February 20, 2013

Troy Healthcare signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

February 8, 2013

Sleep as a category has been lights out of late.

February 5, 2013

Budweiser's "Clydesdale" ad during the Super Bowl was the most effective aired during the football game, according to a new study.

January 31, 2013

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 30, 2013

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

January 23, 2013

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

December 4, 2012

CVS/pharmacy and MinuteClinic are reminding families during National Influenza Vaccination Week about the importance of receiving their flu vaccinations, and are partnering with the Centers for Disease Control and Prevention and the NFL Retired Players Association to increase awareness about the benefits of annual flu vaccination.

November 26, 2012

Troy Healthcare on Monday announced that Ron Jaworski, former Philadelphia Eagles quarterback and current “ESPN Football” analyst, has signed on to become a national spokesman for its Stopain line of topical analgesics.

November 14, 2012

In recognition of Veterans Day, CVS Caremark paid homage to nearly 50 disabled military veterans from across New England on Nov. 10, treating them to a football skills camp at Gillette Stadium in partnership with the New England Patriots.

October 16, 2012

During the last three football seasons, Procter & Gamble’s Head & Shoulders has helped Troy Polamalu’s legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax.

October 15, 2012

Tide’s online photo campaign, “Show Us Your Colors,” is offering fans a chance to win a trip for two to Super Bowl XLVII. The “Show Us Your Colors” contest is P&G’s latest addition to the brand’s season-long celebration of the pride and passion football fans show for their teams.

October 8, 2012

BodyArmor SuperDrink announced that a National Football League star has joined its roster as a partner and investor.