December 17, 2014

Namath took some brutal hits in his NFL career, but in this memorable ad, Broadway Joe is “about to get creamed” by the most celebrated cover girl of the 70s — and he can hardly contain his enthusiasm. 

November 26, 2014

With 65 days until Super Bowl XLIX, Pepsi is hoping to drum up excitement with its "Hyped for Halftime" campaign. 

November 14, 2014

CVS Health and the New England Patriots teamed up to salute military veterans from across New England by hosting the third-annual CVS Health/New England Patriots Football Skills Camp for Veterans.

September 29, 2014

"Successful retailers are credited with being innovative. And I think innovation means stretching beyond traditional boundaries," writes Hamacher Resource Group VP Dave Wendland in his latest blog post. 

September 15, 2014

Copper Fit on Monday announced that retired NFL quarterback Brett Favre will serve as the company's brand ambassador.

September 2, 2014

Seattle-based Bartell Drugs and Metropolitan Market are hosting a rally this week to celebrate the Seattle Seahawks’ season kick off.

August 26, 2014

Greenwood Group held a party Monday night at Fenway Park during NACDS Total Store Expo in Boston.

August 18, 2014

L'Oréal USA's International Designer Collections Division announced the launch of a new Guy Laroche fragrance, Drakkar Essence. Heisman trophy winner Cam Newton has been named the face of the campaign.

August 14, 2014

Procter & Gamble on Thursday announced it has teamed up with NFL Hall of Famer Dan Hampton to close out the Zero Burn Summer Barbeque Event Tour by making its way to the Chicago Air and Water Show on Aug. 17.

August 7, 2014

Procter & Gamble’s Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl quarterback, Russell Wilson.

July 31, 2014

Procter & Gamble on Thursday launched a new line of wellness products called Meta, from the makers of Metamucil, in partnership with Michael Strahan, co-host of "Live with Kelly and Michael," FOX NFL Sunday analyst, "Good Morning America" special co-host and 2014 Pro Football Hall of Fame inductee. 

July 3, 2014

To honor the nation’s heroes and recognize them for their service, CVS Caremark and the Boston Red Sox recently teamed up to provide veterans of all abilities from across New England a batting practice and baseball skills camp at Fenway Park.

June 4, 2014

This Father’s Day, Procter & Gamble’s Oral-B is honoring dads with the help of Eli Manning, New York Giants quarterback and a father of two young daughters, and March of Dimes.

May 19, 2014

Giant Food is set to host a celebration in honor of the opening of its 50th Peapod Pick-up location across Washington, D.C., Maryland, Virginia and Deleware at the York Road Plaza Giant Food in Baltimore on Tuesday from 11:00 a.m. to noon.

February 18, 2014

This year, ECRM celebrates 20 years of successfully pairing buyers and sellers across the consumer packaged goods industry.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

January 29, 2014

Bartell Drugs and Seattle's Metropolitan Market and Bartell Drugs on Thursday will be hosting and hoisting for the Seahawks as they march toward the the Big Game on Sunday.

January 22, 2014

Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII.

January 21, 2014

With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.

December 17, 2013

The American Wholesale Marketers Association on Tuesday announced that NFL Hall of Fame quarterback Archie Manning will be the closing keynote speaker on Feb. 27 at the 2014 AWMA Marketplace and Solutions Expo in Las Vegas.

December 12, 2013

Unilever’s men’s grooming brand, Axe, made history last year during Super Bowl XLVII after announcing plans to send one viewer to space as part of its Apollo campaign. This year, Axe returns to the big game to air a 30-second television commercial.

November 15, 2013

CVS Caremark and the New England Patriots teamed up for an early Veterans Day tribute on Nov. 9 at Gillette Stadium’s Dana-Farber Field House.

November 13, 2013

During the past five football seasons, Head & Shoulders, the official shampoo of the National Football League, has gone to great lengths to celebrate "Mane Man" Troy Polamalu's legendary locks, from insuring his hair for $1 million to immortalizing it in wax. After growing his infamous mane for more than 11 years and using Head & Shoulders along the way, Polamalu participated in a ceremonial haircut Tuesday during The “VFW Mane Event” at Heinz Field in Pittsburgh.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.