Former MLB player Keith Hernandez and former MBA player Walt “Clyde” Frazier have teamed up with men’s grooming brand Just For Men in the company’s new 15- and 30-second spots, which first aired on Monday.
The Rite Aid Cleveland Marathon on Tuesday announced a partnership with the Cleveland Cavaliers that will allow the start of the 38th annual race to take place Sunday, May 17 outside Quicken Loans Arena.
Novo Nordisk is teaming up with NBA Hall of Famer Dominique Wilkins to launch Dominique's Diabetes Dream Team, a national initiative to help adults with Type 2 diabetes customize a "full-court" approach to managing the everyday challenges of the disease.
Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.
UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”
Arizona Beverages has teamed up with former NBA All-Star and champion Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq has hit the market in Arizona's single-serve 23.5oz. can from Rexam.
In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James.
Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.
The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.
NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.
Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.
PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.
More than 250 executives who participated in Anda’s 4th Annual Supply Chain Symposium Thursday and Friday were treated to a keynote address from Linda Tarplin, a leading healthcare consultant and former senior White House and Department of Health and Human Services staff member.