May 8, 2015

NBA star Shaquille O'Neal on Thursday joined Walgreens' Red Nose charity fundraiser. 

September 10, 2014

The Rite Aid Cleveland Marathon on Tuesday announced a partnership with the Cleveland Cavaliers that will allow the start of the 38th annual race to take place Sunday, May 17 outside Quicken Loans Arena.

June 25, 2014

Novo Nordisk is teaming up with NBA Hall of Famer Dominique Wilkins to launch Dominique's Diabetes Dream Team, a national initiative to help adults with Type 2 diabetes customize a "full-court" approach to managing the everyday challenges of the disease.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

February 25, 2014

UrgentRx on Tuesday teamed up with the NFL's Denver Broncos, the NBA’s Indiana Pacers and Kroenke Sports & Entertainment — parent of NBA’s Denver Nuggets, NHL’s Colorado Avalanche and NLL’s Colorado Mammoth — to be the “Official Sponsor of Game Day Relief.”

August 7, 2013

Procter & Gamble’s Gillette teamed up Tuesday with basketball legend and Hall of Famer Robert “The Chief” Parish in support of the Boys & Girls Clubs of Boston.

June 7, 2013

Arizona Beverages has teamed up with former NBA All-Star and champion Shaquille O'Neal to launch an all-natural cream soda line. Soda Shaq has hit the market in Arizona's single-serve 23.5oz. can from Rexam.

May 29, 2013

Hy-Vee has hired an NBA player to promote health and fitness among children around the Midwest, the supermarket chain said.

April 25, 2013

Watertree Health has hired former NBA champion John Salley to market its free prescription discount cards, the company said.

January 28, 2013

In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James.

January 9, 2013

Four-time NBA champion John Salley will be heading here next week to attend the ECRM Vitamin, Diet and Sports Nutrition conference in support of Natural Product Solutions.

August 17, 2012

Playmaker Nutrition recently announced its planned foray into retail outlets in September with a line of supplement products targeting teens and tweens.

July 31, 2012

Showing up here on CVS shelves is Mission Maximum Strength Muscle Rub touting its "athlete-engineered, arnica enriched" formulation.

July 10, 2012

Natural Product Solutions last month announced its partnership with four-time NBA champion, television personality and health-and-wellness enthusiast John Salley on a line of natural supplements called VirMax.

April 27, 2012

Tennis pro Serena Williams will serve as spokeswoman around the launch of Sleep Sheets, a natural sleep aid designed to support a natural sleep cycle, parent company PureBrands announced Friday.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

December 13, 2011

PureBrands on Tuesday announced its national Facebook competition to search for the brand's next commercial for its Sheets Energy Strips, to be judged by brand partner LeBron James of the NBA.

November 7, 2011

The Magic Johnson Foundation on Monday initiated Point Forward Day, marking 20 years to the date that Johnson announced his HIV status and subsequent retirement from the National Basketball Association.

October 14, 2011

NBA star Carmelo Anthony, now the new corporate spokesman for ethnic hair care company Johnson Products Co., made a rare personal appearance on behalf of JPC’s new men’s grooming line, Ultra Sheen Men, at a Walmart supercenter in Union City, Ga., on Sept. 17.

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

August 10, 2011

PureBrands on Tuesday announced the introduction of Sheets-branded automated kiosks that will be placed in high-profile areas across the country, including malls, office buildings, stadiums and arenas in New York, New Jersey, Connecticut and Florida.

May 1, 2011

More than 250 executives who participated in Anda’s 4th Annual Supply Chain Symposium Thursday and Friday were treated to a keynote address from Linda Tarplin, a leading healthcare consultant and former senior White House and Department of Health and Human Services staff member.

April 7, 2011

Ethnic hair care brand Johnson Products has inked a multiyear deal with NBA star Carmelo Anthony to be the corporate spokesman, lending his voice and celebrity status to the Ultra Sheen Men line.

March 4, 2011

Alarming statistics are as common in the healthcare world as healthcare workers themselves, but some of the latest numbers from the Centers for Disease Control and Prevention are particularly dramatic: Nearly 26 million Americans have diabetes, the agency said in late January, and an estimated 79 million U.S. adults — representing more than one-third of all adults in the country — have prediabetes.