December 14, 2012

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

November 29, 2012

As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.


November 5, 2012

While there is still plenty of room for improvement, a growing number of patients have either already received or plan to receive a flu shot this year compared to one year ago. According to an online survey of more than 900 AccentHealth viewers conducted in September, 57% of patients have received or plan to receive a flu shot this year, versus 53% in 2011. 


November 5, 2012

Focusing solely on patients that did not receive a flu shot in 2011, the recent AccentHealth data indicate a net increase of 11 percentage points in the number who will vaccinate in 2012. And while there appears to be a greater propensity to receive a flu vaccination among patients 45 and older, “the younger audience segment is still an important area of focus and opportunity of market growth,” noted AccentHealth VP market research Natalie Hill. Only half of adults younger than 45 years old reported they will receive the shot this year.

August 27, 2012

Almost 2-in-3 patients reported that the individual pharmacist plays a key role in which pharmacy they choose, but less than one-third of patients tap into that accessible health resource on a regular basis, according to an exclusive survey conducted by AccentHealth and DSN.