Content about Nabisco brands

March 6, 2014

Nabisco's Brown Rice Triscuit line is expanding to include Brown Rice Triscuit Thin Crisps, which the company said is a new approach to the classic wheat flavor and texture.

February 24, 2014

Oscar Mayer, a Kraft Foods Group brand, announced the introduction of the new P3 Portable Protein Pack, which the company designed for active consumers looking for a snack to help get them through the day.

January 3, 2014

Wheat Thins fans will get a new product to enjoy with the introduction of Wheat Thins Popped in March.

December 30, 2013

Back to Nature Foods Company on Monday announced that it has acquired SnackWell's, a cookie and snack business, from Mondelez Global.

November 6, 2013

Nabisco's Wheat Thins Holiday will hit store shelves nationwide this week.

August 21, 2013

Nabisco announced a new gluten-free, baked snack made with rice.

June 14, 2013

The Kellogg Company announced numerous new snack options across the company's various brand groups, including Cheez-It, Kashi, Keebler, Special-K and more.

April 4, 2013

Triscuit announced a new line of crackers that adds brown rice to its traditional wheat cracker.

January 25, 2013

Wheat Thins today announced the launch of its new "Must. Have. Wheat Thins." campaign with a new TV ad debuting in the pregame show prior to the start of Super Bowl XLVII on Feb. 3.

November 15, 2012

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

August 17, 2012

Kraft’s Honey Maid brand has launched Grahamfuls, a line of filled graham crackers. The new snack comes in three flavors: Peanut Butter, Peanut Butter and Chocolate, and Banana Vanilla Crème.

August 13, 2012

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

May 23, 2012

More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

May 4, 2012

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

March 30, 2012

Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

January 4, 2012

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

January 3, 2012

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

September 7, 2011

Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

June 16, 2011

First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

May 31, 2011

Suncore Products said that its new cookie brand touts 20 essential vitamins and minerals, as well as dietary fiber.

May 19, 2011

Chips Ahoy! is getting a chocolate makeover.

May 2, 2011

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

April 8, 2011

Lance is getting creative with its sandwich crackers.

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