Competition between beauty brands and services, and even experiences like vacations and entertainment, is altering the beauty landscape as nearly 6 million fewer women in the United States shopped for beauty in 2014, according to the NPD Group.
The U.S. prestige beauty industry reached $11.2 billion and grew 3% in dollar sales in 2014, compared with 2013, according to global information company the NPD Group, with makeup experiencing the healthiest gain, 6%, while fragrance dollars grew 2% and skincare increased by 1%.
While prestige anti-aging products remain popular, beauty mavens are adopting a broader range of such specialized offerings as skin care masks, which experienced growth of 53% for the 12 months ended November 2014, according to The NPD Group.
Prestige lip color sales in the United States experienced a 24% increase in dollar sales during the month of November as the bold lip trend shows little signs of fading, according to global information company, The NPD Group.
The 1990s are long over, and so is the thin eyebrow trend that came with it. “It’s a big brow boom right now. It is really a good time to be in the brow business,” Joey Healy, a prominent eyebrow stylist who is a favorite among celebrities and companies, told Drug Store News.
The NPD Group reports that sales of prestige facial skin care masks grew in the United States, United Kingdom, Italy, and Spain during the 12 months ended June 2014. This growth helped to drive 2% value increases for overall facial skin care sales in both the United States and the United Kingdom, and offset the segment declines in Italy and Spain.
Most fine fragrance users also use some type of a scented body product, according to new research by global information company the NPD Group, representing significant opportunities for the fragrance industry.