In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.
Beiersdorf's Nivea skin care brand is celebrating its 100th anniversary and is bringing the party to New York with a free, five-day pop-up experience in Grand Central Terminal, as part of the yearlong celebration.
Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations.
Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.
Khloé Kardashian-Odom — known from such reality shows as E!'s "Keeping up with the Kardashians," "Khloé and Lamar" and "Kourtney and Khloé Take Miami" — is participating in the 2011 "Nivea Good-bye Cellulite, Hello Bikini! Challenge," a four-week program that combines fitness, nutrition, style and skin care with Nivea Good-bye Cellulite products.
Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.
Skin care company Beiersdorf has established an independent affiliate in Vietnam called "Beiersdorf Vietnam Limited," laying the groundwork for further growth in Southeast Asia and for meeting the rising demand for skin care products in Vietnam.