February 18, 2014

This year, ECRM celebrates 20 years of successfully pairing buyers and sellers across the consumer packaged goods industry.

February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

January 22, 2014

Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII.

December 17, 2013

The American Wholesale Marketers Association on Tuesday announced that NFL Hall of Fame quarterback Archie Manning will be the closing keynote speaker on Feb. 27 at the 2014 AWMA Marketplace and Solutions Expo in Las Vegas.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 17, 2013

Celebrating the end of NFL training camps and the start of the regular season, Gillette Clear Gel Deodorant released “Training Tracks,” an all-new music video that uses the sounds of athletes training to create a one-of-a-kind musical experience.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

September 3, 2013

This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

September 3, 2013

Procter & Gamble’s Gillette is partnering with four NFL players — Green Bay Packers linebacker Clay Matthews, New York Giants wide receiver Victor Cruz, New England Patriots wide receiver Danny Amendola and Tampa Bay Buccaneers running back Doug Martin — to talk about the importance of precision both on the gridiron and in the equipment needed to tackle shaving, even on sensitive skin.

August 21, 2013

Pop Warner Little Scholars and DSM Nutritional Products are promoting healthy eating for young athletes in a new campaign.

August 5, 2013

The Jacksonville Jaguars late last month announced a five-year partnership with Publix whereby Publix becomes the "Official Supermarket of the Jaguars."

June 18, 2013

A division of Mylan is hiring NFL player Adrian Peterson and family expert Jo Frost to promote an emergency treatment for severe allergic reactions.

May 15, 2013

The Congressional Dietary Supplement Caucus held an educational briefing, “Sports Health and Fitness: The Role of Dietary Supplements,” for Capitol Hill staff.

May 10, 2013

Fuse Science on Thursday announced extended distribution for its PowerFuse and ElectroFuse energy drops across select Walgreens stores in the Ponte Verde, Fla., market for the Players Championship Tournament. Point-of-purchase displays feature NFL's Arian Foster and David Ortiz of MLB's Boston Red Sox.

January 31, 2013

A line of OTC products from Australia will hit the shelves of Walgreens Friday.

January 30, 2013

The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

September 6, 2012

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

September 6, 2012

Mars Chocolate North America is ready for some football.

September 5, 2012

Tide is celebrating its continued partnership with the National Football League with its "Show Us Your Colors" campaign.

September 4, 2012

Procter & Gamble’s Old Spice brand debuted on Tuesday its new NFL marketing campaign centered around the Old Spice Champion scent lineup, featuring Green Bay Packers wide receiver Greg Jennings.

August 14, 2012

Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

July 17, 2012

A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

June 19, 2012

The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology.