November 8, 2012

Coach K, the highest winning coach in NCAA Division One basketball, was named the keynote speaker for the 2013 Sweets & Snacks Expo, which is hosted by the National Confectioners Association on May 21-23 in Chicago.

March 7, 2012

Dove Men+Care, a Unilever men’s personal care brand, is giving sports fans a look inside the lives of basketball legends just in time for the start of the 2012 NCAA Division I men’s basketball championship.

September 28, 2011

GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

July 6, 2011

Inergetics on Tuesday announced that, effective in September, it will become the exclusive provider of all nutritional products for NCAA athletes at the U.S. Military Academy at West Point, N.Y.

March 22, 2011

With the NCAA tournament under way, Procter & Gamble's Pepto-Bismol will offer an interactive experience at Bracket Town, a college basketball fan festival, by highlighting historical game upsets.

March 17, 2011

The Army and Air Force Exchange Service on Tuesday teamed with Coca-Cola to give military shoppers a chance to be a part of the 2012 NCAA Final Four Weekend in New Orleans.

March 15, 2011

Unilever, the maker of Dove Men+Care, is celebrating the launch of its new Dove Men+Care antiperspirants/deodorants and Sensitive Clean personal wash by inking a corporate partnership with the National Collegiate Athletic Association.