October 20, 2014

Winn-Dixie, a subsidiary of Bi-Lo Holdings, on Monday announced it is entering into a new partnership with Talladega Superspeedway to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race.

October 16, 2014

The Speed Stick Gear team and NASCAR driver Cole Whitt have announced a new online sweepstakes aimed at rewarding those who step up in high-pressure situations with a chance to join Whitt during NASCAR's final race in Miami on Nov. 16.

June 30, 2014

Joe Gibbs Racing and Dollar General on Saturday announced an expanded partnership with a multi-year agreement for the 2015 NASCAR Sprint Cup Series season and beyond. In addition, JGR announced the contract extension of driver Matt Kenseth that will keep him behind the wheel of the No. 20 Dollar General Toyota.

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

March 6, 2014

Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

February 13, 2014

Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.

December 6, 2013

Coca-Cola was honored on Thursday with the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon.

October 29, 2013

Safeway will open a grocery store in the camping area of the Phoenix International Raceway starting next month.

October 15, 2013

Dollar General, in partnership with Unilever, concluded the seventh annual "Reading Puts You on the Track to Victory" reading program last week by presenting grants totaling $72,500 to more than two dozen Charlotte-area elementary schools.

July 3, 2013

To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

June 1, 2013

GMDC and FMI are co-hosting the Health & Wellness @Retail 2013 conference in San Antonio from May 31 to June 3. Below are some of our editors' picks of the hot products at the show.

January 22, 2013

NASCAR's Dale Earnhardt Jr. has signed on as a Goody's spokesman, Prestige Brands Holdings announced.

November 26, 2012

The long-standing partnership with NASCAR sees an impressive 4-to-1 return on investment.

June 20, 2012

Save Mart and Lucky California stores in Roseville, Carmichael, Modesto, Madera and Riverbank will host the Degree Simulator or 5-Hour Energy race cars this week, the discount retailer announced Tuesday.

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

February 24, 2012

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 26, 2012

MillerCoors has extended its partnerships with NASCAR and Penske Racing for two of MillerCoors' brands.

October 25, 2011

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

June 15, 2011

M&M's has revved up its partnership with NASCAR through a new promotion.

June 15, 2011

Schick, an Energizer Holdings brand, is launching a men's scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

May 23, 2011

Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

February 15, 2011

The Daytona 500 is taking place this weekend, Sunday at 1 p.m. on Fox, and it kicks off the NASCAR season, which extends through November.

February 2, 2011

GlaxoSmithKline on Wednesday announced its support for the Wounded Warrior Project and Victory Junction, a camp for children with special needs, through its analgesic powder brands, BC and Goody’s.

October 11, 2010

Dollar General’s health brand Rexall will be gracing the No. 11 Braun Racing entry in...