Church & Dwight and hip-hop artist Chris “Ludacris” Bridges on Friday named the five winners of the Magnum "Live Large" Project 2. The emcees, voted in by users on YouTube, performed live on stage with Ludacris in front of 20,000 fans at Miami's Spring Fest music festival this past Sunday.
AmerisourceBergen on Monday promoted David Neu, 53, to president of AmerisourceBergen Drug, the company's largest operating unit, effective immediately. Neu, a 29-year veteran of the company, most recently was SVP operations.
Beiersdorf's Eucerin skin care brand is embarking on a year-long Skin First Movement to help educate women across the country on the importance of skin health as part of overall wellness. As part of the effort, the brand has joined forces with its first-ever Skin First ambassador, food writer and founder of Apartment Therapy's TheKitchn.com, Sara Kate Gillingham-Ryan.
Beiersdorf is celebrating Nivea's 100th year and, as part of the celebration, is launching its biggest digital campaign to date and has tapped music icon Rihanna to help serve as the voice of the festivities.
Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.