Content about Multivitamin

June 14, 2013

The Winning Combination on Thursday launched Vitamints, coupling a multivitamin with a mint.

June 12, 2013

When it comes to making lifestyle choices, those who take dietary supplements seem to make healthier choices overall, compared with those who do not take dietary supplements, according to the most recent CRN Consumer Survey on Dietary Supplements from Ipsos Public Affairs on behalf of the Council for Responsible Nutrition.

June 1, 2013

GMDC and FMI are co-hosting the Health & Wellness @Retail 2013 conference in San Antonio from May 31 to June 3. Below are some of our editors' picks of the hot products at the show.

May 17, 2013

Epionce has announced the launch of Intense Defense Anti-Aging + Repair Serum, which it is positioning as the first complete multivitamin for the skin.

May 9, 2013

Meda Consumer Healthcare is quickly developing a reputation for re-energizing iconic brands across new consumer groups. They've done it with Feosol. And now they're looking to reinvent Geritol.

April 22, 2013

Usana Health Sciences has announced a new prenatal nutrition product to its existing product line, the company said.

March 15, 2013

Cardium Therapeutics announced its To Go Brands operating unit has expanded its VitaRocks kids' vitamins product line and that retail distribution has been expanded into select Target stores.

February 25, 2013

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years.

February 25, 2013

Originating from Australia, Swisse Wellness recently made a splash into the U.S. market with brand ambassador Nicole Kidman leading the way. DSN didn't land an interview with Kidman, who was up for two Golden Globes last month, so we got in touch with her Swisse Wellness boss Radek Sali — CEO of the company and 2012 GQ Australia businessman of the year — for some insights into the company's approach to the U.S. launch.

February 14, 2013

Swisse Wellness, one of Australia's leading multivitamin brands, announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens.

January 23, 2013

Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.

January 8, 2013

The Council for Responsible Nutrition on Tuesday announced the addition of eight new members, including voting members Church & Dwight and P.J. Noyes Co., along with associate members AIBMR Life Sciences, Bell Advisory Services, Biofortis, Creative Flavor Concepts and Nutrasource Diagnostics.

January 8, 2013

Walgreens has begun promotion of its exclusive PureLife Naturals line of health supplements, a line launched in September in its weekly circulars.

November 7, 2012

Good Life Beverages on Wednesday announced that its Bcalm Wellness Drink was selected as one of the finalists in SupplySide West's 2012 Editor’s Choice Awards.

November 5, 2012



Target and CVS are some of the first retailers to group adult multivitamins and supplements available in gummy format into one 4-ft. set. The idea is to make shopping vitamins and supplements easier.

November 5, 2012

Playmaker Nutrition is looking to knock multivitamin sales out of the ballpark with a new gummy line targeting teens and tweens.

November 5, 2012

A study published Monday online by JAMA may skew the conversation over multivitamin use negative, despite the fact that study authors maintain the study cannot be generalized across the general population given the study's subjects — namely, practicing physicians.

October 23, 2012

Sam's Club, via its Simply Right wellness brand, has donated $500,000 to Vitamin Angels, a nonprofit organization dedicated to increasing availability, access and use of micronutrients among at-risk populations in need.

October 22, 2012

CVS/pharmacy is encouraging customers to consider making simple lifestyle changes to experience long-term health benefits in light of new findings on the positive effect of daily vitamin regimens released this week by Brigham and Women's Hospital and published in the Journal of the American Medical Association.

October 17, 2012

In a randomized trial that included nearly 15,000 male physicians and started in 1997, long-term daily multivitamin use resulted in a modest, but statistically significant, reduction in cancer after more than a decade of treatment and follow-up, according to a study appearing in JAMA that was released Wednesday.

October 17, 2012

Sales of Swisse Ultivite multivitamins in the Australian and Asian markets have been a big driver behind overall sales, according to a Nielsen report cited by the company.

October 11, 2012

As many as 68% of American adults take nutritional or dietary supplements, according to an annual consumer survey conducted on behalf of the Council for Responsible Nutrition.

October 10, 2012

Nipro Diagnostics on Wednesday announced the introduction of a new portfolio of more than 30 ancillary products targeted to meet the needs of individuals with diabetes.

August 21, 2012

Church & Dwight on Monday became the latest large-scale CPG company to field a line of gummy vitamins with its acquisition of Avid Health for $650 million in cash.

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