September 11, 2015

In order to get the recommended 18 milligrams of iron per day through food, you’d need to eat 45 ounces of chicken breast. 

August 20, 2015

Sales of vitamins within U.S. multi-outlets were up 3.2% to $6.7 billion for the 52 weeks ended June 14 , according to IRI, with no signs of slowing down. Gummy vitamins continue to trend within the multivitamin space, overall sales of which were up 2% to $1.7 billion.

August 20, 2015

The online channel more and more is becoming a key channel of distribution for vitamin and dietary supplement brands. According to Clavis Insight’s latest category analysis, only 16% of all VMS sales in 2014 were sold online. But considering that 64% of all CPG sales are digitally influenced, it won’t be long before a greater portion of the $25 billion in annual VMS sales is conducted online.

August 18, 2015
The keynote speaker for The Workshop: CRN’s Day of Science is perhaps best known to the dietary supplement industry for his clinical trial research on the multivitamin and chronic disease.
August 7, 2015

This past January, CRN released recommended guidelines for the dietary supplement industry urging manufacturers to include a daily serving of at least 150 mcg of iodine in all multivitamins. 

August 5, 2015

DSN talked to Piping Rock Health Products CEO Scott Rudolph this summer at Piping Rock’s Ronkonkoma, N.Y., offices to find out more about the new company and why experience matters in the VMS business. 

July 15, 2015

MLBPA partners with a line of supplements featuring the NSF Certified for Sport logo. 

June 30, 2015

CRN’s melatonin guidelines are the latest in a series of proactive recommendations that the association has developed as part of its self-regulatory initiatives.

June 15, 2015

Pfizer Consumer Healthcare in May joined the gummy vitamin lineup with the launch of Centrum MultiGummies, adding the leading multivitamin brand to the number of adult gummy vitamin options on the shelf.

June 9, 2015

Nature's Bounty's new women's multivitamin contains 50 mg of collagen among its ingredients. 

May 21, 2015

The No. 1 multivitamin brand on Thursday introduced a new multi in gummy format. 

May 20, 2015

Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.

May 1, 2015

NBTY and Vitamin Angels send much-needed nutritional supplements to victims of Nepal earthquake. 

March 26, 2015

The Council for Responsible Nutrition on Thursday called on its members not to market powdered pure caffeine to consumers in support of FDA efforts.

March 24, 2015

New Zarbee's Naturals Target-exclusive line of natural baby vitamins and supplements for infants and toddlers to be featured in retailer's Made to Matter merchandising set. 

March 23, 2015

Childbearing women looking to supplement their health with a multivitamin will now find a familiar brand name in the vitamin aisle.

January 27, 2015

Dietary supplement manufacturers should include a daily serving of at least 150 mcg of iodine in all multivitamin/mineral supplements intended for pregnant and lactating women in the United States, the Council for Responsible Nutrition advised in guidelines for industry released Tuesday. 

January 27, 2015

A new study from the National Institutes of Health, Office of Dietary Supplements, found a significant association in reducing death from cardiovascular disease among multivitamin users vs. non-users, when the supplements were taken for three or more years.

January 14, 2015

Americans are committing to taking vitamins in 2015, according to a new survey conducted online by Harris Poll on behalf of the Council for Responsible Nutrition. 

January 12, 2015

Perrigo and Ferrara Candy Co. announced Monday that Perrigo's Nutritionals division has signed a supply agreement with Ferrara to manufacture store brand gummy vitamins and dietary supplements.

January 9, 2015

A new survey from Prevention and Centrum found that nearly half of those polled are concerned they may not be getting enough of one or more key nutrients.

January 7, 2015

Shoppers of dietary supplements generally are the healthier customers who are in your stores fairly frequently to purchase their vitamins, minerals or supplements.

January 7, 2015

Dietary supplementation represents big dollars in terms of the amount of healthcare costs saved by improving health outcomes and avoiding disease state ramifications.

January 5, 2015

The Council for Responsible Nutrition expressed its support in response to a study, “Effect of Maternal Multiple Micronutrient vs Iron–Folic Acid Supplementation on Infant Mortality and Adverse Birth Outcomes in Rural Bangladesh.”