August 11, 2014

Colgate has expanded its mouthwash portfolio of products with the addition of the new Colgate Total Lasting White Mouthwash.

August 8, 2014

SafeHands, an alcohol-free hand sanitizer company, announced that it will offer back-to-school "buy one, get one free" coupons.

May 28, 2014

Organix-South has created a new line of oral care products called XyliVita, with several offerings being rolled out over the next four months.

May 12, 2014

Colgate Total has teamed up with celebrity chef Lorena Garcia to engage foodies across the country and guide them on the path to a healthy mouth and palate.

February 24, 2014

Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.

February 4, 2014

Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.

October 24, 2013

Colgate-Palmolive announced on Thursday that during the third-quarter new product launches in the United States contributed to volume growth across categories, and market share gains were seen in such categories as manual toothbrushes, powered toothbrushes, mouthwash and body washes.

September 26, 2013

Legislation to allow the Food and Drug Administration to strengthen its regulatory powers over compounding pharmacies is expected to pass both houses of Congress after committees agreed on it Thursday, according to published reports.

September 10, 2013

The oral care market is likely to continue to experience an upswing in sales going forward, but there are opportunities for even greater growth.

August 20, 2013

Coldstream Naturals has unveiled four new USDA-certified organic and GMO-free oral care products, making it the only marketer of certified organic oral care products in the United States, the company stated.

August 8, 2013

The oral care market is expected to grow modestly in the coming years.

June 12, 2013

Nuvora Inc. announced the availability of a new soft lozenge to help provide relief for those who suffer from dry mouth.

April 25, 2013

NEW YORK — Colgate announced on Thursday that North American net sales rose 5.5% as new product launches, such as Colgate Optic White mouthwash, helped drive volume growth and market share gains in the United States.

North America, which accounts for 18% of company sales, posted a net sales increase of 5.5%. Organic sales also rose 5.5% during the quarter.

April 21, 2013

Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

March 20, 2013

Say "hello" to Hello, a new line of oral care products hitting retail shelves this month.

February 25, 2013

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

January 2, 2013

Consumers who purchased Chattem’s ACT Total Care Anticavity Fluoride Mouthwash between Jan. 1, 2009, and June 30, 2010, may be entitled to a cash refund from a class action settlement, according to a statement issued by the manufacturer.

December 12, 2012

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

October 3, 2012

Procter & Gamble’s mouthwash brand Scope is introducing new branding and packaging.

September 18, 2012

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

September 18, 2012

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

September 18, 2012

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


August 16, 2012

There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.

July 31, 2012

Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.