Content about Mountain Dew

March 8, 2013

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

February 11, 2013

Mountain Dew launches Kickstart breakfast drink with real fruit juice

Mountain Dew, a product of PepsiCo, announced the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.

May 15, 2012

Mountain Dew partners with 'The Dark Knight Rises'

Mountain Dew has partnered with Warner Bros.' "The Dark Knight Rises," which will hit theaters this summer.

April 16, 2012

Mountain Dew kicks off 'This is How We Dew' campaign

Mountain Dew has tapped its spokespeople for its new campaign.

March 27, 2012

Low-calorie bubbles up

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

February 24, 2012

Diet Mountain Dew debuts ad in line with start of 2012 NASCAR season

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 26, 2012

PepsiCo's portfolio of billion-dollar brands expands

It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.

November 8, 2011

Mountain Dew launches sweepstakes in line with release of latest 'Call of Duty' game

To celebrate the release of "Call of Duty: Modern Warfare 3," Mountain Dew has announced a sweepstakes where consumers can receive a chance to play the video game with three friends on a stadium screen.

July 7, 2011

Diet Mountain Dew takes center stage in new campaign

Mountain Dew is putting its diet drink in the spotlight.

July 5, 2011

Mountain Dew Throwback comes back in full swing

Mountain Dew is delivering a blast from the past to consumers with the return of Mountain Dew Throwback.

May 31, 2011

Mountain Dew has relaunched three classic flavors nationwide.

December 9, 2010

Dr Pepper Snapple Group tackles citrus-soda category with Sun Drop

A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.