February 9, 2012

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

December 9, 2011

For those who doubt that consumers and their smartphones are inseparable when it comes to shopping, think again. Mobile advertising company Verve Wireless conducted research and found that more than half of consumers are using their smartphones when shopping.

December 8, 2011

Verve Wireless, a mobile advertising company, on Thursday announced the results of a study conducted across the 1,300 mobile publishers that use the Verve advertising platform. The study reinforces that consumers and their smartphones are inseparable when it comes to shopping.