July 10, 2013

Efficient Collaborative Retail Marketing announced that BV Investment Partners has become ECRM’s majority shareholder, effective immediately. Greg Farrar was named ECRM's CEO.

April 3, 2012

ECRM announced that a state-of-the-art center will be built in honor of its late leader Charlie Bowlus.

January 3, 2012

In late December, Drug Store News caught up with ECRM president Mitch Bowlus to find out what was in store for the company’s highly successful series of Efficient Program Planning Session meetings and the constantly evolving MarketGate technology that helps drives them.


October 14, 2011

ECRM recently was recognized for its involvement with the nonprofit organization Operation Shoebox, a charity that delivers personal care items, food and stationery to soldiers stationed all around the world.

August 24, 2011

If the legacy of a man is measured in the number of people he positively influenced, then surely Charlie Bowlus was a titan of our industry.